A little help makes a big difference

Our motto 'every little helps' goes beyond just helping with your shopping. We’re also committed to helping customers, colleagues, communities, and the planet.

Helping people

Looking after the welfare of our customers and colleagues

Better Baskets

We all want to feel better about the food we buy, the meals we make and the packaging we use. Better Baskets is an easy way to fill your basket with better choices, every time you shop.

Help for hidden disabilities

We offer a range of support, including sunflower lanyards and aids for people with autism

Improving products

Offering more choice for different lifestyles and needs

Growing plant based

We've expanded our vegetarian and plant based range, as more and more of us choose to cut out meat from our diets

Protecting the planet

We've made a lot of changes to tackle some of the world's biggest environmental challenges

Making products more mindfully

We're now making a lot of our products in a more environmentally responsible way

Our 4Rs plan

Our 4Rs stand for Remove, Reduce, Reuse, and Recycle. It's the foundation for our plan to cut packaging and plastic waste.

Supporting communities

We offer a helping hand to different groups experiencing diverse challenges

Partnering with charities

We work with Cancer Research UK, the British Heart Foundation and Diabetes UK. We also support local food and anti-poverty charities.