The innovative design for iPhone 17 Pro Max delivers exceptional durability and breakthrough battery life, and unlocks the extraordinary power of the A19 Pro chip. The 48MP Pro Fusion camera system has the longest iPhone Telephoto ever with 8x zoom, and a Center Stage front camera for smarter group selfies and Dual Capture video. Ceramic Shield 2 on the front for 3x better scratch resistance, and a forged aluminium unibody that dissipates heat. Helpful Apple Intelligence tools like Clean Up and more. The more insights you have, the more empowered you are to take action. From the ECG app to the Vitals app and more, Apple Watch Series 11 provides a bigger picture of your health, so you can stay informed. And now Series 11 takes the next big step in heart health with a pioneering feature — hypertension notifications. Whether you’re training for a marathon or swimming lengths, Apple Watch Series 11 serves up endless ways to work out. And it uses helpful metrics to count every move, so you know how to push harder and train smarter. Let’s go — the starting line is on your wrist. Now, in addition to detailed insights, Apple Watch Series 11 provides personalised fitness encouragement. With Apple Intelligence from your nearby iPhone, Workout Buddy gives you audible motivation in real time. Together with Workout media, Heart Rate Zones and Custom Workouts, there are even more brains behind the burn.