Highlights

  • Neutralises stubborn yellow tones from the first use*
  • Helps reveal a cooler, brighter and more platinum-looking blonde
  • Highly pigmented with Crushed Violet Pigments
  • Pro-Vitamin B5 helps hydrate and strengthen hair
  • Vegan formula with no ammonia or peroxide
  • *When used with Violet Crush Purple Toning Mask.

Description

J/F Violet Crush Intensive Purple Shampoo 250ml John Frieda’s Violet Crush Intense Purple Shampoo provides concentrated toning for natural and colour-treated blonde hair with persistent brassiness. Highly pigmented Crushed Violet Pigments rapidly neutralise stubborn yellow tones, while Pro-Vitamin B5 helps hydrate and strengthen strands. The vegan, silicone-free formula contains no ammonia or peroxide. Use weekly or as required to maintain a cooler, brighter and more platinum-looking blonde.
At John Frieda, we create hair products designed to deliver salon quality results, made effortless for everyone, everywhere. By partnering with stylists, haircare experts, and our leading research team, we blend scientific innovation with salon expertise, to deliver tailored solutions for all hair types. We believe no moment in life is too small for great hair or the confidence that comes with it. So, wherever you are and whatever you’re doing, we’re here to help you feel that salon attitude confidence every single day.
Pack size: 250ML

Ingredients

Water/Aqua/Eau, Sodium Laureth Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Citric Acid, Sodium Chloride, Hydrogenated Vegetable Oil, Glyceryl Oleate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Caprylate, Panthenol, Tetrasodium Glutamate Diacetate, Sodium Benzoate, Fragrance/Parfum, Benzyl Alcohol, Citrus Aurantium Peel Oil, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Acid Blue 9, Acid Violet 43

Preparation and Usage

Directions: Massage into wet hair, lather and leave on for 1 minute. Rinse well and follow with Violet Crush Conditioner for best results. Use daily until desired colour result is achieved. To maintain results, alternate with your regular shampoo as needed. Rinse hands immediately after applying shampoo to hair.

Net Contents

250ml ℮

Produce of

Made in Germany

Recycling

Whole Packaging. Recycle

Return to

Phone no. 0800 652 1496 (UK), 1800 947 180 (IRE),www.johnfrieda.comKao (UK) Limited,London,EC1A 2DY.

Manufacturer Address

Kao Germany GmbH,D-64308 Darmstadt.Kao (UK) Limited,London,EC1A 2DY.

CAUTION: For external use only. Do not apply to a sensitive, irritated or damaged scalp. Discontinue use if rash or irritation occurs. Avoid eye contact. If contact occurs, rinse thoroughly with water. Keep out of reach of children. Avoid contact with fabrics & household surfaces to prevent staining. If contact occurs, clean immediately. Use towel to protect clothing & fabrics from wet hair.

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