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L'oreal Paris Preference Magnetic Plum

4.4(47)Write a review
image 1 of L'oreal Paris Preference Magnetic Plum
£9.00
£9.00/each

Product Description

  • L'OREAL PARIS PREFERENCE MAGNETIC PLUM
  • - Our Preference expertise is now at the service of Vivid Colours. Get a Magnetic Plum bold colour with radiance that holds for up to 8 weeks*.
  • - Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 2X shinier hair and a luminous colour result you can trust.
  • - Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks.
  • Colorista is now Preference Vivids. Our Preference expertise is at the service of Vivid Colours. Get a Magnetic Plum bold colour with radiance that holds for up to 8 weeks*. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Magnetic Plum was inspired by the crazy magnetic neon purple lights that invade the night clubs in Pigalle. Be colour safe and always do your 48-hour patch test. *Instrumental Test
  • Goes well with
  • Reference 9 Level Lift Extreme Platinum Bleach
  • Colorista is now Preference Vivids. Our Preference expertise is at the service of Vivid Colours, in 14 shimmering shades. Get high-intensity, bold colour with radiance that holds for up to 8 weeks*. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colour experts for up to 3X shinier hair and a luminous colour result you can trust. Be colour safe and always do your 48-hour patch test.
  • Long-lasting, high-intensity hair colour
  • Magnetic Plum was inspired by the crazy magnetic neon purple lights that invade the night clubs in Pigalle

Information

Ingredients

Colourant Gel: Aqua / Water, Alcohol Denat., PEG-4 Rapeseedamide, Glyceryl Lauryl Ether, Deceth-3, Propylene Glycol, Laureth-5 Carboxylic Acid, Ethanolamine, Dipropylene Glycol, Hexylene Glycol, Ammonium Hydroxide, Poloxamer 338, Oleyl Alcohol, 2, 4-Diaminophenoxyethanol HCL, 4-Amino-2-Hydroxytoluene, M-Aminophenol, Hydroxypropyl Bis(N-Hydroxyethyl-P-Phenylenediamine) HCL, 1-Hydroxyethyl 4, 5-Diamino Pyrazole Sulfate, Thioglycerin, Toluene-2, 5-Diamine, Ammonium Thiolactate, EDTA, Erythorbic Acid, Parfum / Fragrance, Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin, Shine Protect Conditioner: Aqua /Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance

Preparation and Usage

  • Step 1 - Before Colouring: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.
  • Step 2 - Prep: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.
  • Step 3 - Apply Colour: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Name and address

  • L'Oréal Paris,
  • London,
  • W6 8AZ.

Return to

  • For expert advice, please contact:
  • L'Oréal Consumer Advisory Department
  • UK: 0800 0304 032
  • ROI: 1800 818 672
  • L'Oréal Paris,
  • London,
  • W6 8AZ.
  • www.loreal-paris.co.uk/contact-us
View all Permanent Hair Dye

Using Product Information

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47 Reviews

Average of 4.4 stars

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Reviews are submitted by our customers directly through our website. We also share reviews from other retailers' websites to help you make an informed decision.

disappointed, turned my hair even darker

5 stars

A L'OREAL Customer

I wanted visibly purple hair. I naturally have dark hair but it was lightened already- box suggested it would be a vibrant purple but it made my hair look black. Super disappointed, I saw mixed reviews and decided to go with this dye but I would not recommend. Only wwould suggest using it if you want dark hair w the tinies hint of purple showing in bright light :(

Absolutely fuming

1 stars

A L'OREAL Customer

Colour on box is NOT what you get, wish I had read reviews before wasting my time and money

Disappointed

3 stars

A L'OREAL Customer

For those with red hair : For 2.5 years now I've dyed my hair in the Violet shade in this same collection, so my hair is quite red. However when I finally fancied a change, I thought this purple might work well. I don't like bleaching or stripping my hair because of mistakes I've made doing this in the past. I figured that it was dark enough that it would take, but light enough that if it didnt take properly then chances are it would just be a bit more purple than it was before but still red. But what came out was something completely different. I've ended up with very very dark hair with a tinge of purple, and in the right lighting, it shifts from this dark brown slightly purple colour to the red I had on my hair before this. Although this colour didn't turn out right for me (granted mostly because of my own ignorance) I thought this may be helpful for those with red hair in choosing their next colour. and even though this specific colour didn't work, having used the violet for 2.5 years and never having an issue, I do recommend this line of dyes as a whole for their quality, durability, the smooth and shine of my hair, and the love it or leave it scent that I can't help but love.

Not happy at all

1 stars

A L'OREAL Customer

My hair was a light red and I used this as I fancied a change. It turned my hair black with a very tiny tinge of purple in the light. It took me years to grow black hair dye out so I can experiment with brighter colours and now im straight back to square one. I brought this after reading the reviews but I'm very dissapointed and will definitely not buy again. I bought 2 boxes which cost £14. Waste of money and time.

Amaizing permanent hair dye- my new summer colour.

5 stars

A L'OREAL Customer

Loreal Preference Vivids is really great permanent hair dye. It covers nicely nearly all my grey hair. The colour is intensive and vibrant. My hair is smooth and soft. The conditioner attached is great.

Calm and Gentle

5 stars

A L'OREAL Customer

An amazing product. The colour is very vibrant and full and is exactly as stated on the box. The product left my hair feeling smooth and silky and completely moisturised. A very calm and gentle formula

Love the colour!

5 stars

A L'OREAL Customer

Loved this L'Oréal preference hair dye right from the start! Its so easy to apply, it smells really good and the colour is amazing! My hair feels so silky and soft. Will definitely be buying this again abd its my new favourite

Great colour

4 stars

A L'OREAL Customer

This permament colour is really great and what is even more important - very easy to use with a clear instruction. Hair have deep and nice colour and are very shiny - this is the thing that I like the most!

Love this range

5 stars

A L'OREAL Customer

Lovely colour, and I was pleased it showed up on my dark hair. It looks brighter in the sun but even in natural light still looks gorgeous. It didn't leave my hair feeling dry or "crispy", and maintained my natural hair condition (I have curly hair, and it didn't disrupt my curl pattern). It takes a longgg time to rinse out, so keep in mind to allow yourself extra time for this. It will also bleed for a few washes after dyeing, but this will stop after a few washes. Use a colour-safe shampoo and conditioner, and lukewarm water

Vibrant, Shiny Hair

5 stars

A L'OREAL Customer

This hair colour was so quick and easy to apply. It took a little while to wash out but it wasn't too bad. The conditioner left my hair feeling so soft and shiny. The final result was amazing. Such intense, vibrant colour and my hair looks so glossy. I love it!

1-10 of 47 reviews

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