disappointed, turned my hair even darker
A L'OREAL Customer
I wanted visibly purple hair. I naturally have dark hair but it was lightened already- box suggested it would be a vibrant purple but it made my hair look black. Super disappointed, I saw mixed reviews and decided to go with this dye but I would not recommend. Only wwould suggest using it if you want dark hair w the tinies hint of purple showing in bright light :(
Absolutely fuming
A L'OREAL Customer
Colour on box is NOT what you get, wish I had read reviews before wasting my time and money
Disappointed
A L'OREAL Customer
For those with red hair : For 2.5 years now I've dyed my hair in the Violet shade in this same collection, so my hair is quite red. However when I finally fancied a change, I thought this purple might work well. I don't like bleaching or stripping my hair because of mistakes I've made doing this in the past. I figured that it was dark enough that it would take, but light enough that if it didnt take properly then chances are it would just be a bit more purple than it was before but still red. But what came out was something completely different. I've ended up with very very dark hair with a tinge of purple, and in the right lighting, it shifts from this dark brown slightly purple colour to the red I had on my hair before this. Although this colour didn't turn out right for me (granted mostly because of my own ignorance) I thought this may be helpful for those with red hair in choosing their next colour. and even though this specific colour didn't work, having used the violet for 2.5 years and never having an issue, I do recommend this line of dyes as a whole for their quality, durability, the smooth and shine of my hair, and the love it or leave it scent that I can't help but love.
Not happy at all
A L'OREAL Customer
My hair was a light red and I used this as I fancied a change. It turned my hair black with a very tiny tinge of purple in the light. It took me years to grow black hair dye out so I can experiment with brighter colours and now im straight back to square one. I brought this after reading the reviews but I'm very dissapointed and will definitely not buy again. I bought 2 boxes which cost £14. Waste of money and time.
Amaizing permanent hair dye- my new summer colour.
A L'OREAL Customer
Loreal Preference Vivids is really great permanent hair dye. It covers nicely nearly all my grey hair. The colour is intensive and vibrant. My hair is smooth and soft. The conditioner attached is great.
Calm and Gentle
A L'OREAL Customer
An amazing product. The colour is very vibrant and full and is exactly as stated on the box. The product left my hair feeling smooth and silky and completely moisturised. A very calm and gentle formula
Love the colour!
A L'OREAL Customer
Loved this L'Oréal preference hair dye right from the start! Its so easy to apply, it smells really good and the colour is amazing! My hair feels so silky and soft. Will definitely be buying this again abd its my new favourite
Great colour
A L'OREAL Customer
This permament colour is really great and what is even more important - very easy to use with a clear instruction. Hair have deep and nice colour and are very shiny - this is the thing that I like the most!
Love this range
A L'OREAL Customer
Lovely colour, and I was pleased it showed up on my dark hair. It looks brighter in the sun but even in natural light still looks gorgeous. It didn't leave my hair feeling dry or "crispy", and maintained my natural hair condition (I have curly hair, and it didn't disrupt my curl pattern). It takes a longgg time to rinse out, so keep in mind to allow yourself extra time for this. It will also bleed for a few washes after dyeing, but this will stop after a few washes. Use a colour-safe shampoo and conditioner, and lukewarm water
Vibrant, Shiny Hair
A L'OREAL Customer
This hair colour was so quick and easy to apply. It took a little while to wash out but it wasn't too bad. The conditioner left my hair feeling so soft and shiny. The final result was amazing. Such intense, vibrant colour and my hair looks so glossy. I love it!