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L'oreal Paris Preference R/Gld Permanent Hair Dye

4.4(43)Write a review
image 1 of L'oreal Paris Preference R/Gld Permanent Hair Dye
£9.00
£9.00/each

Product Description

  • L'oreal Paris Preference R/Gld Permanent Hair Dye
  • Colorista is now Preference Vivids. Our Preference expertise is at the service of Vivid Colours. Get a Rose Gold bold colour with radiance that holds for up to 8 weeks*. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Rose Gold was inspired by the pink tags of Melrose Avenue and its street style. Be colour safe and always do your 48-hour patch test.
  • - Our Preference expertise is now at the service of Vivid Colours. Get a Rose Gold bold colour with radiance that holds for up to 8 weeks*
  • - Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 2X shinier hair and a luminous colour result you can trust
  • - Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks
  • *Instrumental Test
  • Colorista is now Preference Vivids. Our Preference expertise is at the service of Vivid Colours, in 14 shimmering shades. Get high-intensity, bold colour with radiance that holds for up to 8 weeks*. Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colour experts for up to 3X shinier hair and a luminous colour result you can trust. Be colour safe and always do your 48-hour patch test.
  • Goes well with
  • Reference 9 Level Lift Extreme Platinum Bleach
  • Rose Gold was inspired by the pink tags of Melrose Avenue and its street style
  • Long-lasting, high-intensity hair colour

Information

Ingredients

Colourant Gel: Aqua / Water, Alcohol Denat., PEG-4 Rapeseedamide, Glyceryl Lauryl Ether, Deceth-3, Propylene Glycol, Ethanolamine, Laureth-5 Carboxylic Acid, Dipropylene Glycol, Hexylene Glycol, Poloxamer 338, Ammonium Hydroxide, Oleyl Alcohol, 5-Amino-6-Chloro-O-Cresol, Hydroxyethoxy Aminopyrazolopyridine HCL, Ammonium Thiolactate, 2-Methyl-5-Hydroxyethylaminophenol, N, N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, EDTA, Erythorbic Acid, Parfum / Fragrance, Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide Mea, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin, Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance

Preparation and Usage

  • Step 1 - Before Colouring: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.
  • Step 2 - Prep: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.
  • Step 3 - Apply Colour: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Name and address

  • L'Oréal Paris,
  • London,
  • W6 8AZ.

Return to

  • For expert advice, please contact:
  • L'Oréal Consumer Advisory Department
  • UK: 0800 0304 032
  • ROI: 1800 818 672
  • L'Oréal Paris,
  • London,
  • W6 8AZ.
  • www.loreal-paris.co.uk/contact-us
View all Permanent Hair Dye

Using Product Information

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43 Reviews

Average of 4.4 stars

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Reviews are submitted by our customers directly through our website. We also share reviews from other retailers' websites to help you make an informed decision.

Pretty in pink

5 stars

A L'OREAL Customer

They say you can't put a price on beauty but let's be real, we're in a cost of living crisis! It smells pretty decent for a hair dye. It was a fun little phase and the colour was stunning, I enjoyed a bright change.

Good hair dye for light hair

3 stars

A L'OREAL Customer

Not the Strongest colour but probably because my hair is a medium brown colour and not blond. The dye is easy to use with easy to follow instructions. Doesn't smell like other hair dyes and the conditioner leaves your hair very soft.

Amazing results

4 stars

A L'OREAL Customer

AMAZING, so the last time I coloured my hair we were in full lockdown. So even if it looked rubbish, who was going to see it. This time, I have many face to face meetings and was a little concerned about how it would turn out like. I needed not to have worried at all. The colour went on easily and evenly. I'm completely in love with this colour.

Hair dye

4 stars

A L'OREAL Customer

My daughter has her hair dyed pink and dyed her hair with this product. It was a lovely colour and covered well leaving her hair conditioned and healthy looking. Covered roots well and left her with vibrant shiny hair

Easy to use, bright colour

4 stars

A L'OREAL Customer

Was able to use the dye quickly and with ease following the instructions for recently dyed hair. The smell was quite floral so wasn't a problem when putting on. The rose gold colour came out well and was really vivid. I usually go for the light rose gold so was a brighter colour but I am really liking it!

Lovely product. I would strongly recommended

4 stars

A L'OREAL Customer

Very nice shade create a lovely fresh look for your hair. Easy application and not to strong fragrance. It does moisture hairs leaving with a good condition. It last good few weeks after application. I would use it again.

Lovely product. I would strongly recommended

4 stars

A L'OREAL Customer

Very nice shade create a lovely fresh look for your hair. Easy application and not to strong fragrance. It does moisture hairs leaving with a good condition. It last good few weeks after application. I would use it again.

Lovely Rose shade

1 stars

A L'OREAL Customer

My hair had been highlighted blonde a few weeks ago so this product arrived just in time to revive my hair with a new lease of colour.I applied the product last weekend and it was so easy to use.It has given me a lovely rose shade and hair in really good condition.Highly recommend it.

Stunning

5 stars

A L'OREAL Customer

Wow this colour is stunning! I had light blonde hair previous to dying so the colour took really well. It's so vibrant and just looks amazing! It's really easy to apply doesn't take too long and has a lush smell!

Love the colour

5 stars

A L'OREAL Customer

I love this hair dye it's brings me summer vibes the colour is so vibrant and fresh and lasts many washes - it makes my hair feel new again. I love the design on the packaging and the packaging is accurate to the results I would recommend to anyone who wants a change in hair colour.

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