Tried it on a whim on porridge. It's delicious. A must in my cupboard now. Think will try it on frothy coffee too.
Not as good as I had hoped
I bought this on a whim, instead of regular ground cinnamon, to eat on porridge, and found the taste to be quite artificial, not entierly pleasent. It might be better suited for cooking and baking with, but I didn't enjoy it "raw".