very disappointed after years of using!
A L'OREAL Customer
I don't know what has happened but been using this product for many years and always thrilled with the results but just coloured my hair as usual and literally nothing has happened! Have the ingredients been changed? I am now left with horrible grey and brown roots!
Everything went smoothly
A L'OREAL Customer
Absolutely love, this stuff I've recently bleached my hair from black to very pale yellow, It turned my hair, pearlescent white, which was not quite what I was expecting, but I think I love it so much Directions were very simple and easy I've never had a box hair dye that has worked so well I would recommend this to anyone trying to go Ice ash
Avoid at all cost
A L'OREAL Customer
This has not worked at all my roots are ginger and my lovely what was blonde hair is now grey! WTAF!! I will never purchase this again!!!!
Avoid at all costs
A L'OREAL Customer
This is honestly the worst dye I have ever tried. My hair was a light blonde with some yellow tones after bleaching and all I wanted was to make my hair all one colour. My hair now has a strong purple tint and is a weird dark colour. i wanted a lightish blonde still but this has completely destroyed all progress I had made lightening my hair. It looks completely different from the picture, there is not even one similarity. I also tried the excellence range and it was rubbish as well. Avoid at ALL costs. I followed directions and left on for 30 minutes and it still tuned out wrong. The smell was horrific and brought tears to my eyes
Didn't work
A L'OREAL Customer
I used it yesterday on my black hair and expected it to be orange, but it stayed completely the same. So if you have black hair, I do not, recommended you this.
Healthy hair
A L'OREAL Customer
Really impressed with not only the coverage but the natural look of the dye..My hair feels so soft and amazing and it has completely covered any little greys that I had poking through. Lovely colour and amazing shine too.
IM IN LOVE
A L'OREAL Customer
to be honest, i was so scared it was gonna go black, i had previous box dye dark brown from another brand, it started going brassy, and fading, i tried blue shampoos and everything, i brought this hair dye and i spilt some ok the counter, thought it was going to stain, but it came off SO EASY, its defintly a dark brown but defintly not black, i used two packs because i have mid back length thick hair I LOVE IT THIS AND WILL BE USING IT WHEN IT FADES
Wheres the options to virtually try on
A L'OREAL Customer
I've been 9n the website for 20 minutes trying to decide which blonde to buy but just keep taking me to to nowhere can't be bothered so buying a different brand
Amazing colour
A L'OREAL Customer
Amazing colour and left my hair really soft and shiny. The colour lasted ages and didn't fade. The instructions were easy to follow and the results were great. I would definitely be using this product again.
Gorgeous shade for silky hair.
A L'OREAL Customer
This shade is unbelievably lovely and striking, and even when it fades down (after countless washes) it leaves a really natural looking ginger tone. A lot of the Preference dyes are really nice in terms of leaving your hair feeling silky, but in terms of colour this is one of my favourites.