Style Denim

With a history dating back to the 1800s, the timeless denim jean has become a wear forever staple. From Marilyn Monroe in high-waisted boyfriend jeans to Kate Moss' skinny jeans revolution, we explore the denim icons of the decades.

1950s Marilyn Monroe

Pairing a white top with high waist boyfriend jeans, Marilyn Monroe was the first to showcase that the relaxed, boyfriend cut can still be both flattering and feminine.

1960s Jean Shrimpton

Jean Shrimpton's all white look and slim, cropped jeans offered a refined, classic style in an era where bold, psychedelic fashion reigned supreme.

1970s Abba

One of the most memorable denim icons, no one can work a flare quite like Benny and co. Flared denim formed a central part of the band's iconic look, earning them a place in denim history.

1980s Bananarama

The 80s was all about high waisted, rolled up denim in bleached shades, with Bananarama championing the look at the height of their fame.

1990s Britney Spears

Britney Spears and Justin Timberlake's legendary red carpet look put head-to-toe patchwork denin in the style history books.

2000s Kate Moss

Skinny jeans are an essential part of our wardrobes, but it wasn't until Kate Moss started stepping out in the style back in the early noughties that the trend really took off. It's hard to remember a time without them.

Today's icon Rita Ora

Not since Salt-N-Pepa has someone embraced distressed denim as wholeheartedly as Rita Ora. Boyfriend fit, skinny or shorts, Rita Ora doesn't mind as long as her denim's been distressed to create a worn in, authentic feel.

Women's Denim Style Guide