Carousel - our story

Discover endless worlds of play

From their first sensory adventures to interactive dolls and vehicles, Carousel toys spark imaginations, so your child can create bigger and better worlds of play

Why we created Carousel

Make playtime fun for longer

Fun. It's the reason why we all grow up loving toys from an early age – and why it’s top of the list when it comes to our range. With Carousel, children of all ages can discover endless ways to play

Inspiring amazing adventures

Our toys aren't just toys, they're the beginning of adventures and stories, a spark that surprises and delights. We’re always looking for the next adventure and take pride in discovering and creating new ways for children to play

Creating new worlds of play

We always think about how our toys can be used together, making each one part of a greater range that can grow with your child. Starting with a little car or doll, they can create bigger and better worlds as they develop

Toys you’ll love living with

While fun comes first for all our toys, it's the attention to detail that sets them apart. From keyboards with mark-free feet that won't spoil your dining table to volume control on noisy toys. And, of course, batteries are always included