
Help reduce Hygiene Poverty

Shop the participating products
Buy 2 selected products, in one transaction from Andrex, Aquafresh, Bodyform, Comfort, Corsodyl, Kleenex, Pampers, Persil, Radox, Sensodyne, Simple, Sure, TENA and Wilkinson Sword, one promoter will donate 1 hygiene product to In Kind Direct.
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What is hygiene poverty?
Hygiene poverty is not being able to afford everyday personal hygiene products many of us take for granted. Millions of people experiencing hygiene poverty face the impossible decision to eat or keep clean on a daily basis. In Kind Direct are a UK charity with a mission reduce hygiene poverty, getting products into the hands of people who need them. This campaign is estimated to unlock 1.6m hygiene product donations which will be distributed via their charitable network.
Terms and conditions
1. For every 2 nominated products purchased in 1 transaction, in participating UK Tesco stores, on Tesco.com or on the Tesco app during 15/02/25 – 01/04/25, 1 promoter will donate 1 hygiene product to In Kind Direct. This will be calculated at the end of the campaign. Products donated will include the nominated products or equivalent product up to a maximum donation volume of 1.6 million product donation units across all promoters. In Kind Direct, is a registered charity in England and Wales, no 1052679.