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Amrutthe Great Churn The Global Story Of

Amrutthe Great Churn The Global Story Of

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£29.60

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Amrutthe Great Churn The Global Story Of
Amrutthe Great Churn The Global Story Of

No ratings yet

£29.60

£29.60/each

Description

One fine day in Ooty, Bangalore-based businessman Neelakanta Rao Jagdale mixed single malt whisky with peated whisky, both crafted in his family-owned distillery. This blend would put Amrut on the world map, succeeding beyond Jagdale’s wildest dreams. He had crafted nectar fit for the gods, much like the one that rose out of the great churn of the Puranas, a whisky that would captivate connoisseurs worldwide—Amrut Fusion. India is a land of whisky-drinkers—of the sort made from molasses, yes, but also premium Scotch. For the latter lot, anything Indian was anathema. Jagdale, a visionary, dared to dream beyond the molasses-based whiskies that India was known for. His strategy was clear: for Indian whisky to be acceptable to Indians, it would first have to be accepted by the Scots. And thus began the journey of Amrut Whisky and its many expressions, the most popular of which remains the Amrut Fusion.
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AuthorDevatha, Sriram
FormatHardback
ISBN-139789360458287
Item Height2.3
Item Length22.3
Item Width15.1
PublisherMotilal Uk Books Of India

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  • FREE standard courier delivery by Mon 28 Jul
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