Marketplace.
New Rules Of The Road
£21.05
£21.05/each
Sold and sent by Speedyhen
Delivered by post or courier
FREE standard delivery on this product
Find out more about Marketplace
New Rules Of The Road
£21.05
£21.05/each
Description
The New Rules of the Road: How to Navigate the Rapidly Changing Marketing Landscape by Dan Kahn is an essential guide for marketers, PR professionals, and business leaders navigating the complex and ever-evolving world of digital communication. Drawing from his extensive experience in the industry, Dan offers a comprehensive roadmap for success in modern PR and marketing.This book takes readers on a journey through the transformation of PR and marketing, from traditional media relations to the current landscape dominated by social media, influencer partnerships, and direct-to-consumer engagement. Dan expertly blends historical context with cutting-edge strategies, providing readers with a deep understanding of how the industry has evolved and where it''s headed.Key topics covered include: The convergence of PR, marketing, and technology Leveraging social media and influencer relationships effectively Crafting compelling brand narratives in the digital age Implementing data-driven strategies for measuring and optimizing PR efforts Navigating crisis communication in real-time online environments Adapting to emerging technologies like AI and automation What sets The New Rules of the Road apart is Dans practical approach. The book is filled with real-world case studies, from global brands to startups, illustrating how these principles can be applied across various industries and scales. Dan doesn''t just theorize; he provides actionable insights and strategies that readers can implement immediately.Whether you''re a seasoned PR veteran looking to stay ahead of the curve, a marketing professional aiming to integrate your efforts more effectively, or a business owner seeking to understand the modern communication landscape, this book offers valuable insights. Dans writing style is accessible yet authoritative, making complex concepts easy to grasp and apply.The New Rules of the Road is more than just a bookit''s a toolkit for success in the digital age. It empowers readers to not only keep pace with the rapidly changing marketing landscape but to lead the way in innovation and effectiveness. For anyone looking to master the art of modern communication and drive real business results, this book is an indispensable resource.
Sold by Speedyhen (Speedy Hen LTD)
| Author | Khan, D |
|---|---|
| Format | Hardback |
| ISBN-13 | 9781642256918 |
| Item Height | 2.3 |
| Item Length | 24 |
| Item Width | 16.2 |
| Publisher | Ingram Publisher Services |
Delivery
Here are your delivery options from this Marketplace partner:
Standard delivery - arrives in 2-3 working days
- FREE on this product sent by this partner
Standard returns
Not happy with a Marketplace item? You can request a return and refund online up to 30 days after the delivery date. You'll need to return the item to the Marketplace partner.Our returns policy
About Marketplace
We're giving you more choice than ever before. Shop more products from more brands across homewares, beauty, electricals and much more.
And all delivered from our partners right to your door.
No reviews yet
Help other customers like you
Reviews are submitted by our customers directly through our website. We also share reviews from other retailers' websites to help you make an informed decision.
Write a review