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Sensory Marketing
£45.88
£45.88/each
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Sensory Marketing
£45.88
£45.88/each
Description
Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future. • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. • The author is one of the most published professors in the field, sharing exclusive expertise and experience. • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
Sold by Speedyhen (Speedy Hen LTD)
| Author | Hulten, Bertil |
|---|---|
| Format | Paperback |
| ISBN-13 | 9781526423252 |
| Item Height | 2.5 |
| Item Length | 17.1 |
| Item Width | 24.1 |
| Publisher | Sage Publications |
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