Marketplace.
Marketing Fashion
£30.79
£30.79/each
Sold and sent by Speedyhen
Delivered by post or courier
Delivery
- FREE standard courier delivery by Wed 2 Jul
Returns
Returns available within 30 days. A fee may apply.
Marketing Fashion
£30.79
£30.79/each
Description
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse. The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth. There are also more examples of global fashion weeks and brand collaborations. The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters: Marketing Theory The Fashion Market Research & Planning Understanding the Customer Branding Promotion
Sold by Speedyhen (Speedy Hen LTD)
| Author | Posner, Harriet |
|---|---|
| Format | Paperback |
| ISBN-13 | 9781529420326 |
| Item Height | 2 |
| Item Length | 19.1 |
| Item Width | 25.7 |
| Publisher | Laurence King |
Delivery
- FREE standard courier delivery by Wed 2 Jul
Returns
Not happy with a Marketplace item? You can request a return and refund online up to 30 days after the delivery date. You'll need to return the item to the Marketplace partner.Our returns policy
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