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Consumer Behaviour
£46.50
£46.50/each
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Consumer Behaviour
£46.50
£46.50/each
Description
With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees. Features include:- Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement.- Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design.- Ethical considerations of the digital consumer landscape, including privacy and data concerns. - Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking.
Sold by Speedyhen (Speedy Hen LTD)
| Author | Pelet, Jean-eric |
|---|---|
| Format | Paperback |
| ISBN-13 | 9781398618619 |
| Item Height | 2.2 |
| Item Length | 23.9 |
| Item Width | 17.1 |
| Publisher | Kogan Page Ltd |
Delivery
- FREE standard courier delivery by Tue 22 Jul
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