Marketplace.
A Practical Guide To The Fashion Industry
£21.95
£21.95/each
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- FREE standard courier delivery by Mon 30 Jun
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Returns available within 30 days. A fee may apply.
A Practical Guide To The Fashion Industry
£21.95
£21.95/each
Description
Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry.This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There’s also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.
Sold by Speedyhen (Speedy Hen LTD)
| Author | Virginia Grose |
|---|---|
| Format | Paperback |
| ISBN-13 | 9781350079670 |
| Item Height | 1.5 |
| Item Length | 22.8 |
| Item Width | 16.1 |
| Publisher | Bloomsbury Academic |
Delivery
- FREE standard courier delivery by Mon 30 Jun
Returns
Not happy with a Marketplace item? You can request a return and refund online up to 30 days after the delivery date. You'll need to return the item to the Marketplace partner.Our returns policy
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