Marketplace.
International Marketing Strategy: Analysis Development And Implementation
£66.02
£66.02/each
Sold and sent by Speedyhen
Delivered by post or courier
FREE standard delivery on this product
Find out more about Marketplace
International Marketing Strategy: Analysis Development And Implementation
£66.02
£66.02/each
Description
Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy.Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.
Sold by Speedyhen (Speedy Hen LTD)
| Author | Isobel Doole |
|---|---|
| Format | Paperback |
| ISBN-13 | 9781473778696 |
| Item Height | 2.5 |
| Item Length | 19.5 |
| Item Width | 25.8 |
| Publisher | Cengage Learning |
Delivery
Here are your delivery options from this Marketplace partner:
Standard delivery - arrives in 2-3 working days
- FREE on this product sent by this partner
Standard returns
Not happy with a Marketplace item? You can request a return and refund online up to 30 days after the delivery date. You'll need to return the item to the Marketplace partner.Our returns policy
About Marketplace
We're giving you more choice than ever before. Shop more products from more brands across homewares, beauty, electricals and much more.
And all delivered from our partners right to your door.
No reviews yet
Help other customers like you
Reviews are submitted by our customers directly through our website. We also share reviews from other retailers' websites to help you make an informed decision.
Write a review