Marketplace.
Hooked
£13.88
£13.88/each
Sold and sent by Speedyhen
Delivered by post or courier
FREE standard delivery on this product
Find out more about Marketplace
Hooked
£13.88
£13.88/each
Description
THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE.IN ‘HOOKED’, NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN''T PUT DOWN.‘Hooked changed my life. It''s essential reading for anyone who wants to better understand their actions and habits.'' – Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast*****Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?Nir Eyal answers these questions (and many more) with the Hook Model – a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again.Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples, from the iPhone to Twitter, Instagram and Google.WHAT READERS ARE SAYING:‘A great book for the modern marketing or business professional but [also] a great read for anyone interested in the psychology of habit and how it shapes our lives, our personalities and products.’‘Whether you are an entrepreneur just getting started, a psychologist seeking depth or an avid reader wanting to know more about the world around us, you’ll love this book!’‘Ironically, I was hooked on to this book! A must read for people looking to know the psychology behind tech giants like Facebook and Pinterest.''
Sold by Speedyhen (Speedy Hen LTD)
| Author | Nir Eyal |
|---|---|
| Format | Hardback |
| ISBN-13 | 9780241184837 |
| Item Height | 2.4 |
| Item Length | 20.5 |
| Item Width | 13.9 |
| Publisher | Penguin Books |
Delivery
Here are your delivery options from this Marketplace partner:
Standard delivery - arrives in 2-3 working days
- FREE on this product sent by this partner
Standard returns
Not happy with a Marketplace item? You can request a return and refund online up to 30 days after the delivery date. You'll need to return the item to the Marketplace partner.Our returns policy
About Marketplace
We're giving you more choice than ever before. Shop more products from more brands across homewares, beauty, electricals and much more.
And all delivered from our partners right to your door.
No reviews yet
Help other customers like you
Reviews are submitted by our customers directly through our website. We also share reviews from other retailers' websites to help you make an informed decision.
Write a review