Marketplace.
Dynamics Of International Advertising
£52.64
£52.64/each
Sold and sent by Speedyhen
Delivered by post or courier
FREE standard delivery on this product
Find out more about Marketplace
Dynamics Of International Advertising
£52.64
£52.64/each
Description
Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns.With a balance of theoretical and practical perspectives, this edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Updated with the most recent statistical information as well as current examples and case studies, the text addresses the key issues that advertisers must keep in mind when creating effective communication programs for foreign markets: cultural norms and values, political and legal environments, economic policies, social contexts and more. Both the process and product of international advertising are addressed, from research and strategy development to creative execution and media planning. Ethical concerns are highlighted as well.Dynamics of International Advertising is a comprehensive text for upper-division undergraduate or graduate level courses dealing with international advertising. It can also serve as a supplemental text for courses in international marketing as well as for introductory advertising, marketing or mass communication courses seeking to expand coverage of the international dimension.
Sold by Speedyhen (Speedy Hen LTD)
| Author | Mueller, Barbara |
|---|---|
| ISBN-13 | 9781433127595 |
| Item Height | 2.5 |
| Item Length | 17.8 |
| Item Width | 25.2 |
| Publisher | Peter Lang Ag Pod |
Delivery
Here are your delivery options from this Marketplace partner:
Standard delivery - arrives in 3-4 working days
- FREE on this product sent by this partner
Standard returns
Not happy with a Marketplace item? You can request a return and refund online up to 30 days after the delivery date. You'll need to return the item to the Marketplace partner.Our returns policy
About Marketplace
We're giving you more choice than ever before. Shop more products from more brands across homewares, beauty, electricals and much more.
And all delivered from our partners right to your door.
No reviews yet
Help other customers like you
Reviews are submitted by our customers directly through our website. We also share reviews from other retailers' websites to help you make an informed decision.
Write a review