Marketplace.
The Anatomy Of Humbug
£15.33
£15.33/each
Collect triple Clubcard points on every Marketplace purchase until 22 July
Sold and sent by Speedyhen
Delivered by post or courier
Delivery
- FREE standard courier delivery by Tue 22 Jul
Returns
Returns available within 30 days. A fee may apply.
The Anatomy Of Humbug
£15.33
£15.33/each
Description
How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick’s radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common – and often contradictory – beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought. The Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns.
Sold by Speedyhen (Speedy Hen LTD)
| Author | Paul Feldwick |
|---|---|
| Format | Hardback |
| ISBN-13 | 9781784621926 |
| Item Height | 2.3 |
| Item Length | 21.9 |
| Item Width | 14.4 |
| Publisher | Troubador Publishing Ltd |
Delivery
- FREE standard courier delivery by Tue 22 Jul
Returns
Not happy with a Marketplace item? You can request a return and refund online up to 30 days after the delivery date. You'll need to return the item to the Marketplace seller.Our returns policy
About Marketplace
We're giving you more choice than ever before. Shop more products from more brands across homewares, beauty, electricals and much more.
Sold and sent by trusted sellers right to your door.
No reviews yet
Help other customers like you
Reviews are submitted by our customers directly through our website. We also share reviews from other retailers' websites to help you make an informed decision.
Write a review