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Pricing Decoded
£31.40
£31.40/each
Sold and sent by Speedyhen
Delivered by post or courier
Delivery
- FREE standard courier delivery by Wed 2 Jul
Returns
Returns available within 30 days. A fee may apply.
Pricing Decoded
£31.40
£31.40/each
Description
Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.Renowned pricing experts Danilo Zatta and Maciej Kraus show organizations how to boost profitability and build a competitive advantage, transforming the way to set and manage prices. Case studies from the world’s leading pricing practitioners in both B2C and B2B organizations, such as Alcatel-Lucent, Asashi, Google, BP-Castrol, Unilever, Microsoft, Borealis, Hilton, Nike, MediaWorld, Philips Healthcare, Schneider Electric, DHL, Zalando, Zuora, Workday, Assa Abbloy, and Coor, are presented throughout. This book makes smart and innovative pricing more accessible and understandable for all. It provides a strong foundation in the concepts as well as the application in business, empowering you to judge monetization opportunities in a more effective way and ultimately make better decisions.The book is relevant to C-levels, managers, entrepreneurs, investors, as well as sales, marketing, and pricing managers, who want to learn more about topline potentials and monetization through pricing and achieve sustainable growth.
Sold by Speedyhen (Speedy Hen LTD)
| Author | Zatta Danilo |
|---|---|
| ISBN-13 | 9781032869681 |
| Item Height | 1.7 |
| Item Length | 23.2 |
| Item Width | 15.6 |
| Publisher | Taylor & Francis |
Delivery
- FREE standard courier delivery by Wed 2 Jul
Returns
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