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Marketing

Marketing

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Marketing
Marketing

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Description

Pride/Ferrell''s MARKETING, 21st Edition, offers an engaging approach to understanding marketing principles and practical applications through examples of the latest marketing trends including social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. Expanded coverage of important topics such as business markets, buying behavior, marketing channels, supply-chain management, retailing, personal selling and marketing analytics enhance your understanding of today’s competitive business environment.
Sold by Speedyhen (Speedy Hen LTD)

AuthorWilliam Pride
FormatPaperback
ISBN-139780357984260
Item Height2.7
Item Length27.7
Item Width21.7
PublisherCengage Learning

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