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Brainjacking
£16.58
£16.58/each
Sold and sent by Speedyhen
Delivered by post or courier
Delivery
- FREE standard courier delivery by Wed 2 Jul
Returns
Returns available within 30 days. A fee may apply.
Brainjacking
£16.58
£16.58/each
Description
Brainjacking explores the psychology of storytelling - the ability that makes us human. To discover how science intersects with our desires and decisions, the book pulls together three ways that we use story to modify others'' brains: informing, influencing and manipulating. Running through education and politics, advertising and marketing we discover how techniques can range from subtle nudges and subliminal influences to powerful emotional manipulation. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, social media and more, this essential investigation shows how new and old technology and science can be combined to influence human behavior and beliefs.
Sold by Speedyhen (Speedy Hen LTD)
| Author | Clegg, Brian |
|---|---|
| Format | Hardback |
| ISBN-13 | 9781837731503 |
| Item Height | 3.1 |
| Item Length | 16.2 |
| Item Width | 24.1 |
| Publisher | Icon Books |
Delivery
- FREE standard courier delivery by Wed 2 Jul
Returns
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