Marketplace.
Selling The Invisible
Sold and sent by Speedyhen
Delivered by post or courier
Delivery
- FREE standard courier delivery by Wed 27 Aug
Returns
Returns available within 30 days.
Selling The Invisible
Description
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don''ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Sold by Speedyhen (Speedy Hen LTD)
| Author | Harry Beckwith |
|---|---|
| Format | Paperback |
| ISBN-13 | 9780446672313 |
| Item Height | 1.8 |
| Item Length | 19 |
| Item Width | 12.6 |
| Publisher | Hachette Hardbacks |
Delivery
- FREE standard courier delivery by Wed 27 Aug
Returns
Not happy with a Marketplace item? You can request a return and refund online up to 30 days after the delivery date. You'll need to return the item to the Marketplace seller.Our returns policy
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