Marketplace.
Customer Service Marketing
£40.43
£40.43/each
Sold and sent by Speedyhen
Delivered by post or courier
FREE standard delivery on this product
Find out more about Marketplace
Customer Service Marketing
£40.43
£40.43/each
Description
This timely book is a comprehensive overview of customer service principles, theories, and practices. It looks at the best practices of service enterprises and the delivery of superior customer service. It also includes classic and contemporary theories relating to the consumers, managers, and their behaviors in organizational setting. The book uses real-life applications through examples from business enterprises in various service sectors, including hotels, restaurants, theme parks, event management, airlines, cruises, (e-)retailers, and finance.This book covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organizations servicescape, quality measurement tools, and use of technologies. The book also gives insights into consumers including their expectations, attitudes, emotions, word-of-mouth behaviors, and strategies to ensure their loyalty. It also looks at developments in service theory and practice which remain relatively unexplored by existing textbooks.Filled with real-world case studies in various service sectors, this textbook will be particularly useful for students in hospitality guest services and services marketing.
Sold by Speedyhen (Speedy Hen LTD)
| Author | Torres, Edwin N. |
|---|---|
| Format | Paperback |
| ISBN-13 | 9780367208936 |
| Item Height | 1.9 |
| Item Length | 24.4 |
| Item Width | 17.4 |
| Publisher | Taylor & Francis |
Delivery
Here are your delivery options from this Marketplace partner:
Standard delivery - arrives in 3-4 working days
- FREE on this product sent by this partner
Standard returns
Not happy with a Marketplace item? You can request a return and refund online up to 30 days after the delivery date. You'll need to return the item to the Marketplace partner.Our returns policy
About Marketplace
We're giving you more choice than ever before. Shop more products from more brands across homewares, beauty, electricals and much more.
And all delivered from our partners right to your door.
No reviews yet
Help other customers like you
Reviews are submitted by our customers directly through our website. We also share reviews from other retailers' websites to help you make an informed decision.
Write a review