Marketplace.
Public Relations Cases
£44.71
£44.71/each
Collect triple Clubcard points on every Marketplace purchase until 22 July
Sold and sent by Speedyhen
Delivered by post or courier
Delivery
- FREE standard courier delivery by Mon 14 Jul
Returns
Returns available within 30 days. A fee may apply.
Public Relations Cases
£44.71
£44.71/each
Description
This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public and private sector organizations.This fully updated third edition of Public Relations Cases offers fresh perspectives on the changing face of contemporary public relations and the development of PR and communication strategies. Addressing the gap in PR literature, it examines political systems, climate, media ownership and structures, as well as the social values and economic conditions which shape the role and work of PR practitioners. The book follows a four-part analytical model CDAO (Context, Decisions, Actions and Outcomes) to successfully identify the key points of comparison between cases to uncover how and why particular events occur and, critically, identifies what key factors and actions we can learn from in future decision-making. Featuring updated cases from across industries and around the world, including South East Asia, Latin America, the UK and the US, this book is an invaluable resource for researchers, postgraduate and executive education students studying public relations, corporate communication and public affairs.
Sold by Speedyhen (Speedy Hen LTD)
| Author | Moss, Danny |
|---|---|
| ISBN-13 | 9781138332126 |
| Item Height | 1.3 |
| Item Length | 15.6 |
| Item Width | 23.3 |
| Publisher | Taylor & Francis |
Delivery
- FREE standard courier delivery by Mon 14 Jul
Returns
Not happy with a Marketplace item? You can request a return and refund online up to 30 days after the delivery date. You'll need to return the item to the Marketplace seller.Our returns policy
About Marketplace
We're giving you more choice than ever before. Shop more products from more brands across homewares, beauty, electricals and much more.
Sold and sent by trusted sellers right to your door.
No reviews yet
Help other customers like you
Reviews are submitted by our customers directly through our website. We also share reviews from other retailers' websites to help you make an informed decision.
Write a review