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Chinese Innovation & Branding Leaps
£72.38
£72.38/each
Sold and sent by Speedyhen
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- FREE standard courier delivery by Tue 1 Jul
Returns
Returns available within 30 days. A fee may apply.
Chinese Innovation & Branding Leaps
£72.38
£72.38/each
Description
China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the ''management of innovation, knowledge management, and branding'' by Chinese firms in the global arena as well as foreign firms in China.
Sold by Speedyhen (Speedy Hen LTD)
| Author | Durmusoglu, Serdar S |
|---|---|
| ISBN-13 | 9789811249624 |
| Item Height | 1.7 |
| Item Length | 23.6 |
| Item Width | 15.9 |
| Publisher | World Scientific Publishing |
Delivery
- FREE standard courier delivery by Tue 1 Jul
Returns
Not happy with a Marketplace item? You can request a return and refund online up to 30 days after the delivery date. You'll need to return the item to the Marketplace partner.Our returns policy
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