Marketplace.
Building Distinctive Brand Assets
£28.67
£28.67/each
Sold and sent by Speedyhen
Delivered by post or courier
Delivery
- FREE standard courier delivery by Thu 3 Jul
Returns
Returns available within 30 days. A fee may apply.
Building Distinctive Brand Assets
£28.67
£28.67/each
Description
Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it''s time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand''s Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.
Sold by Speedyhen (Speedy Hen LTD)
| Author | Jenni Romaniuk |
|---|---|
| Format | Hardback |
| ISBN-13 | 9780190311506 |
| Item Height | 1.9 |
| Item Length | 16.3 |
| Item Width | 23.6 |
| Publisher | Oxford Higher Education |
Delivery
- FREE standard courier delivery by Thu 3 Jul
Returns
Not happy with a Marketplace item? You can request a return and refund online up to 30 days after the delivery date. You'll need to return the item to the Marketplace partner.Our returns policy
About Marketplace
We're giving you more choice than ever before. Shop more products from more brands across homewares, beauty, electricals and much more.
And all delivered from our partners right to your door.
No reviews yet
Help other customers like you
Reviews are submitted by our customers directly through our website. We also share reviews from other retailers' websites to help you make an informed decision.
Write a review