Marketplace.
Make Your Brand Matter
£18.16
£18.16/each
Sold and sent by Speedyhen
Delivered by post or courier
Delivery
- FREE standard courier delivery by Fri 4 Jul
Returns
Returns available within 30 days. A fee may apply.
Make Your Brand Matter
£18.16
£18.16/each
Description
Combine brand and experience into a single, exciting whole to drive growth The Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected and responsive market. Companies that failed to ante up are already gone—or fading fast. In Make Your Brand Matter, serial entrepreneur and brand strategist Steve Soechtig delivers an eye-opening discussion of the post-Digital Transformation era in which we now live. The book walks you through the evolution of brand and experience, leveraging examples of historical and digitally native brands that have succeeded and failed to seize the digital moment. You’ll discover brands that enabled new customer acquisition, customer value optimization, and customer loyalty, all the while realizing that brand and experience are two sides of the same coin. The book also offers: Strategies, techniques, and activities for teams to capture digital opportunities Discussions of why brand and experience reinforce one another and how experiences must embrace, reflect, and enforce brand identity Tactics to accelerate the customer’s progression from evaluator to loyal advocateMake Your Brand Matter is an essential resource for marketing professionals. It also belongs on the bookshelves of company founders, owners, managers, executives, and other business leaders seeking to develop their organization’s ability to marry brand and experience into one coherent and exciting package.
Sold by Speedyhen (Speedy Hen LTD)
| Author | Steven G. Soechtig |
|---|---|
| Format | Hardback |
| ISBN-13 | 9781119860341 |
| Item Height | 2.1 |
| Item Length | 16 |
| Item Width | 23.6 |
| Publisher | Wiley |
Delivery
- FREE standard courier delivery by Fri 4 Jul
Returns
Not happy with a Marketplace item? You can request a return and refund online up to 30 days after the delivery date. You'll need to return the item to the Marketplace partner.Our returns policy
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