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How Brands Grow
£29.67
£29.67/each
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Delivery
- FREE standard courier delivery by Thu 3 Jul
Returns
Returns available within 30 days. A fee may apply.
How Brands Grow
£29.67
£29.67/each
Description
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
Sold by Speedyhen (Speedy Hen LTD)
| Author | Sharp Byron |
|---|---|
| Format | Hardback |
| ISBN-13 | 9780195573565 |
| Item Height | 2.3 |
| Item Length | 23.7 |
| Item Width | 16 |
| Publisher | Oxford Higher Education |
Delivery
- FREE standard courier delivery by Thu 3 Jul
Returns
Not happy with a Marketplace item? You can request a return and refund online up to 30 days after the delivery date. You'll need to return the item to the Marketplace partner.Our returns policy
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