Marketplace.
Events As A Strategic Marketing Tool
£43.25
£43.25/each
Sold and sent by Speedyhen
Delivered by post or courier
FREE standard delivery on this product
Find out more about Marketplace
Events As A Strategic Marketing Tool
£43.25
£43.25/each
Description
Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices.Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints. It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals. With coverage of a wide range of marketing areas, the book also includes content on cutting-edge topics such as neuromarketing, providing students with a comprehensive introduction to using events as part of the marketing mix. Contains numerous international examples that showcase the variety of ways that events can be usedA wealth of images illustrate the theory, helping students to visualize concepts and improve understanding.This new edition provides an engaging resource for both students and professionals interested in leisure, tourism and events.
Sold by Speedyhen (Speedy Hen LTD)
| Author | Dorothe Gerritsen |
|---|---|
| Format | Paperback |
| ISBN-13 | 9781789242300 |
| Item Height | 1.2 |
| Item Length | 24.7 |
| Item Width | 19 |
| Publisher | Cabi Publishing |
Delivery
Here are your delivery options from this Marketplace partner:
Standard delivery - arrives in 3-4 working days
- FREE on this product sent by this partner
Standard returns
Not happy with a Marketplace item? You can request a return and refund online up to 30 days after the delivery date. You'll need to return the item to the Marketplace partner.Our returns policy
About Marketplace
We're giving you more choice than ever before. Shop more products from more brands across homewares, beauty, electricals and much more.
And all delivered from our partners right to your door.
No reviews yet
Help other customers like you
Reviews are submitted by our customers directly through our website. We also share reviews from other retailers' websites to help you make an informed decision.
Write a review