Marketplace.
How Innovation Works

How Innovation Works

No ratings yet

£11.37

£11.37/each

Sold and sent by Speedyhen

Delivered by post or courier

Delivery

  • FREE standard courier delivery by Thu 10 Jul

Returns

Returns available within 30 days. A fee may apply.

How Innovation Works
How Innovation Works

No ratings yet

£11.37

£11.37/each

Description

‘Ridley is spot-on when it comes to the vital ingredients for success’ Sir James DysonBuilding on his bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject. Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the twenty-first century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike.Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. Innovation is crucially different from invention, because it is the turning of inventions into things of practical and affordable use to people. It speeds up in some sectors and slows down in others. It is always a collective, collaborative phenomenon, involving trial and error, not a matter of lonely genius. It still cannot be modelled properly by economists, but it can easily be discouraged by politicians. Far from there being too much innovation, we may be on the brink of an innovation famine.Ridley derives these and other lessons from the lively stories of scores of innovations – from steam engines to search engines – how they started and why they succeeded or failed.
Sold by Speedyhen (Speedy Hen LTD)

AuthorMatt Ridley
ISBN-139780008334840
Item Height3.1
Item Length12.8
Item Width19.6
PublisherHarpercollins

Delivery
  • FREE standard courier delivery by Thu 10 Jul
Returns

Not happy with a Marketplace item? You can request a return and refund online up to 30 days after the delivery date. You'll need to return the item to the Marketplace seller.Our returns policy

View all Science, Nature & Maths

About Marketplace

We're giving you more choice than ever before. Shop more products from more brands across homewares, beauty, electricals and much more.

Sold and sent by trusted sellers right to your door.

No reviews yet

Help other customers like you

Reviews are submitted by our customers directly through our website. We also share reviews from other retailers' websites to help you make an informed decision.
Write a review