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Fighting Churn With Data
£45.88
£45.88/each
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Delivery
- FREE standard courier delivery by Tue 1 Jul
Returns
Returns available within 30 days. A fee may apply.
Fighting Churn With Data
£45.88
£45.88/each
Description
Churn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Don’t let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you’ll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. • Identifying processes suited to machine learning • Using machine learning to automate back office processes • Seven everyday business process projects • Using open source and cloud-based tools • Case studies for machine learning decision making For readers with basic data analysis skills, including Python and SQL.
Sold by Speedyhen (Speedy Hen LTD)
| Author | Carl S. Gold |
|---|---|
| ISBN-13 | 9781617296529 |
| Item Height | 3.3 |
| Item Length | 23.4 |
| Item Width | 18.5 |
| Publisher | Pearson Professional Computing |
Delivery
- FREE standard courier delivery by Tue 1 Jul
Returns
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