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Strategy For The Corporate Level

Strategy For The Corporate Level

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Strategy For The Corporate Level
Strategy For The Corporate Level

No ratings yet

£35.20

£35.20/each

Description

A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.
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AuthorA Campbell
FormatHardback
ISBN-139781118818374
Item Height2.7
Item Length22.9
Item Width16
PublisherWiley

Delivery
  • FREE standard courier delivery by Thu 24 Jul
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