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Predatory Thinking
£12.58
£12.58/each
Sold and sent by Speedyhen
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Predatory Thinking
£12.58
£12.58/each
Description
''A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius'' - Sunday TimesLife is a zero-sum game.Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott''s distinguished career as a copywriter, creative director, and founder of some of London''s most high-profile advertising agencies.
Sold by Speedyhen (Speedy Hen LTD)
| Author | Dave Trott |
|---|---|
| Format | Paperback |
| ISBN-13 | 9781447285342 |
| Item Height | 2.1 |
| Item Length | 19.7 |
| Item Width | 13.8 |
| Publisher | Pan Macmillan Paperbacks |
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