Marketplace.
Play Bigger
£15.88
£15.88/each
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Sold and sent by Speedyhen
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Delivery
- FREE standard courier delivery by Fri 25 Jul
Returns
Returns available within 30 days. A fee may apply.
Play Bigger
£15.88
£15.88/each
Description
In today''s world, it''s no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones.The category is the new strategy.The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don''t design a Category King, you''re creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.
Sold by Speedyhen (Speedy Hen LTD)
| Author | Al Ramadan |
|---|---|
| Format | Paperback |
| ISBN-13 | 9780349411361 |
| Item Height | 2.5 |
| Item Length | 23.1 |
| Item Width | 15.1 |
| Publisher | Hachette Hardbacks |
Delivery
- FREE standard courier delivery by Fri 25 Jul
Returns
Not happy with a Marketplace item? You can request a return and refund online up to 30 days after the delivery date. You'll need to return the item to the Marketplace seller.Our returns policy
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