Not for everyone
It looks like a fun novel thing for fussy kids that only eat by sight, e.g if it looks good then it must be. However, as a surprise/treat I gave it to my 2 kids that have only ever eaten the less processed, more adult type chunky style ham and other cooked meat such as chicken chunks or sliced turkey breast due to allergies/intolerances in the family. They took a bite of this in a sandwich and then removed it from the sandwich and just ate the bread. I couldn't try it due to some of the ingredients so can't say how it tastes/feels but won't be buying again as the kids don't like it and no one else will eat it.