The Vegetarian Butcher What The Cluck 160G

The Vegetarian Butcher What The Cluck 160G
£ 3.30
  • Suitable for vegans
per 80g:
  • Energy518kJ 123kcal
  • Fat3.5g
  • Saturates0.4g
  • Sugars0.4g
  • Salt1.5g

of the reference intake*
Typical values per 100g: Energy 647kJ/154kcal

Product Description

  • What the Cluck high protein soy-based chicken-style chunks
  • Discover all our recipes on our website,
  • It's that old riddle that's sparked many quarrels throughout the ages: was it the chicken or the egg that came first? Break through the chicken and egg dilemma, and get a delicious meal without ruffling any feathers. We have been able to recreate the same cluckin' great flavour, without the use of chicken or eggs!
  • Some say that the vegan chicken-style chunks from The Vegetarian Butcher taste more like chicken than chicken itself. Our What the Cluck chunks are 100% plant-based and are our flagship product. The next big thing in plant-based gastronomy. Master chefs have a hard time distinguishing it from the real thing. Tasty in a curry, stir fry, salad, and as a basis for your favourite 'chicken' dish.
  • Just like workhorses were replaced by tractors a hundred years ago, animals will be replaced by sustainable new techniques that produce meat from legumes and grains. All of our ‘meat' lessens the impact on the environment of traditional animal agriculture and meat. Go the extra mile with our products by swapping out animal based meat and be much more efficient in the use of land, soy, and fossil fuels. We've created the best and most delicious way to convince meat lovers that meat no longer has to come from animals. So no need to chicken out - let the taste do the talking!
  • Our founder, Jaap Korteweg, a 9th generation Dutch farmer, became a vegetarian after the outbreak of swine flu in the Netherlands in 1998 when he was asked to store the carcasses of millions of dead pigs in his cold storage. He thought about becoming an organic farmer, but couldn't bring himself to slaughter his own animals after they became part of the family over the years. However, he kept craving the taste and texture of meat. So together with producers of vegetable protein, scientists and innovative chefs, his main goal became to develop and produce plant-based meat that is as good as if not better than the original. Now he is bringing them to the UK, in chilled and frozen options!
  • We've created a wide range of plant based proteins, all of which are vegetarian, and more than 70% are vegan with our ambition being to become 100% vegan! In the meantime, we believe that we can have a greater impact sooner if we use today's technology to make meat-free delicious as we develop the technology of the future to become fully vegan.
  • Enjoy as part of a healthy lifestyle and balanced diet.
  • Jaap Korteweg, 9th generation Dutch farmer and founder of The Vegetarian Butcher:
  • "My goal is to produce delicious vegetarian meat that tastes even better than the original. Just like workhorses were replaced by tractors a hundred years ago, animals will be replaced by sustainable new techniques that produce meat from legumes and grains. My ambition is to give meat lovers the experience that they are not missing out when going meat-free!"
  • Jaap Korteweg
  • Packaged in a protective atmosphere.
  • 100% vegan
  • Pack size: 160G



Soy Structure (88%) (Water, Soy Protein), Spice Extract, Sunflower Oil, Natural Flavourings

Allergy Information

  • May contain Milk, Egg, Gluten, Peanuts and Nuts, Prepared to a vegan recipe, however not suitable for Milk and/or Egg allergy sufferers


Keep refrigerated. After opening consume within 2 days.Thawed product, suitable for re-freezing on day of purchase only. This product has been previously frozen and defrosted under controlled conditions without affecting the quality and safety of the product. For use by date see front of pack.

Preparation and Usage

  • Cooking Instructions
  • From pan (for wraps, sandwiches, and salads): Put a frying pan on medium heat and add 2-3 tbsp of oil. Pan fry the chunks on one side until golden brown. Then, flip over until warmed through.
  • In sauce or curry: Add chunks straight into sauce & simmer for 2-3 minutes until piping hot throughout.
  • Enjoy while warm.
  • These are guidelines only as appliances may vary.
  • Product must be cooked until piping hot throughout.

Number of uses

** 1 portion = 80g (each pack contains 2 portions)

Name and address

  • Unilever UK,
  • TVB,
  • Freepost ADM3940,
  • London,
  • SW1A 1YR.
  • Unilever Ireland,

Return to

  • Unilever UK,
  • TVB,
  • Freepost ADM3940,
  • London,
  • SW1A 1YR.
  • Unilever Ireland,
  • 20 Riverwalk,
  • Citywest,
  • Dublin 24.
  • UK Freephone 0800 121 4591
  • IE Callsave 1800 800 688
  • Mon - Fri 8am - 6pm

Net Contents



Typical ValuesPer 100gPer portion**%* per portion**
Energy 647kJ/154kcal518kJ/123kcal6%
Fat 4.4g3.5g5%
of which saturates 0.5g0.4g2%
Carbohydrate 5.0g4.0g2%
of which sugars 0.5g0.4g<1%
Fibre 7.6g6.1g
Protein 19.9g15.9g32%
Salt 1.9g1.5g25%
*% of Reference intake of an average adult (8400 kJ / 2000 kcal)---
** 1 portion = 80g (each pack contains 2 portions)---

Using Product Information

While every care has been taken to ensure product information is correct, food products are constantly being reformulated, so ingredients, nutrition content, dietary and allergens may change. You should always read the product label and not rely solely on the information provided on the website.

If you have any queries, or you'd like advice on any Tesco brand products, please contact Tesco Customer Services, or the product manufacturer if not a Tesco brand product.

Although product information is regularly updated, Tesco is unable to accept liability for any incorrect information. This does not affect your statutory rights.

This information is supplied for personal use only, and may not be reproduced in any way without the prior consent of Tesco Stores Limited nor without due acknowledgement.

Tesco © Copyright 2020

20 Reviews

Average of 4.3 stars

Help other customers like you

Reviews are submitted by our customers directly through our website. We also share reviews from other retailers' websites to help you make an informed decision.

Excellent chicken substitute. Works great in ever

5 stars

Excellent chicken substitute. Works great in every meal where chicken would. The only comparable product is "This Isn't Chicken", but that contains titanium dioxide, which is not great. This product is pretty much perfect.

I thought it was amazing. Cannot be compared to ot

5 stars

I thought it was amazing. Cannot be compared to other vegetarian meats. It is chewy and has a very similar texture to chicken thigh. Love it in Indian curry.


5 stars

Omg amazing best vegan meat substitute I've ever had. Ignore the negative reviews. I pan fried it and it even cooks like chicken (getting a little crispy on the outside). I just had it with some rice and veg to try it and am blown away! It says you can add directly to sauce on the packet but I think I prefer the crispy texture so I will fry first then add to sauce in future. Have been vegetarian for 10 years and am normally quite picky, so I don't like many vegan substitutes, e.g. not a big fan of quorn chicken pieces, but this was sooo good and I will defo be buying again. Approved by meat eating partner also, who says it reminded him of roast chicken.

The texture was unpleasant - way too chewy and not

2 stars

The texture was unpleasant - way too chewy and nothing remotely like chicken.

Back to Quorn for us!

2 stars

I was so hopeful for this chicken alternative from reading the reviews; i'm afraid for me it was a huge disappointment. It looks like chicken in the pack, but the taste and texture is really unpleasant, It's chewy, rubbery and I had to pick it out of the rest of the curry I had popped it in. It didn't soak up any of the flavour of the curry. I really really wanted this to be brilliant and was happy to spend the extra money if it was (the portion is fairly small for the price). But it's back to Quorn for us!

Wow ! Wow ! Wow !Best Ever Meat Alternative

5 stars

What the Cluck???!!! Literally ! Fantastic! Have been a vegetarian for many years (40) and This is the best meat alternative I’ve ever tasted . It truly tastes like chicken and the texture is fab to the point where my husband who wont normally go near meat alternates likes this ( and Magic mince the same company) Yes VERY realistic so this may put off some individuals who don’t like the taste of meat but If you liked meat initially but gave up because you didn’t want to contribute to the endless pain and suffering And want to support a more Compassionate sustainable future then What the cluck and magic mince by the vegetarian butcher is truly a wonderful alternative. Thank you Vegetarian Butcher !


1 stars

tastes awful, looks awful, and the texture is awful. I suppose this may appeal to some people trying to wean themselves off meat, but if you actually like vegetarian food - this is probably not for you.


5 stars

I didn't quite follow the instructions, which say to add direct to a sauce, instead I quickly browned the pieces with a little salt and pepper in a frying pan before adding to tomato and mascarpone sauce and pasta. It was incredible. I am a meat lover with texture issues, and I would happily eat this any day, in fact I'd almost be tempted to choose this over the "real" thing. The pieces are pleasantly savoury and actually have bite! I can't stand most meat alternatives as the texture is off and usually rather mushy. This has the texture of chicken thigh. Amazing. We will be buying more!

Texture like meat - nothing like tofu

5 stars

Really lovely texture, was good in a curry. Had a bite like chicken does, cant wait to eat it again.


1 stars

It looked but it was utterly tasteless .I fed it to the dogs

1-10 of 20 reviews

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