The Vegetarian Butcher What The Cluck 160G

The Vegetarian Butcher What The Cluck 160G
£ 2.75
  • Suitable for vegans
per 80g:
  • Energy518kJ 123kcal
  • Fat3.5g
  • Saturates0.4g
  • Sugars0.4g
  • Salt1.5g

of the reference intake*
Typical values per 100g: Energy 647kJ/154kcal

Product Description

  • What the Cluck high protein soy-based chicken-style chunks
  • Discover all our recipes on our website,
  • It's that old riddle that's sparked many quarrels throughout the ages: was it the chicken or the egg that came first? Break through the chicken and egg dilemma, and get a delicious meal without ruffling any feathers. We have been able to recreate the same cluckin' great flavour, without the use of chicken or eggs!
  • Some say that the vegan chicken-style chunks from The Vegetarian Butcher taste more like chicken than chicken itself. Our What the Cluck chunks are 100% plant-based and are our flagship product. The next big thing in plant-based gastronomy. Master chefs have a hard time distinguishing it from the real thing. Tasty in a curry, stir fry, salad, and as a basis for your favourite 'chicken' dish.
  • Just like workhorses were replaced by tractors a hundred years ago, animals will be replaced by sustainable new techniques that produce meat from legumes and grains. All of our ‘meat' lessens the impact on the environment of traditional animal agriculture and meat. Go the extra mile with our products by swapping out animal based meat and be much more efficient in the use of land, soy, and fossil fuels. We've created the best and most delicious way to convince meat lovers that meat no longer has to come from animals. So no need to chicken out - let the taste do the talking!
  • Our founder, Jaap Korteweg, a 9th generation Dutch farmer, became a vegetarian after the outbreak of swine flu in the Netherlands in 1998 when he was asked to store the carcasses of millions of dead pigs in his cold storage. He thought about becoming an organic farmer, but couldn't bring himself to slaughter his own animals after they became part of the family over the years. However, he kept craving the taste and texture of meat. So together with producers of vegetable protein, scientists and innovative chefs, his main goal became to develop and produce plant-based meat that is as good as if not better than the original. Now he is bringing them to the UK, in chilled and frozen options!
  • We've created a wide range of plant based proteins, all of which are vegetarian, and more than 70% are vegan with our ambition being to become 100% vegan! In the meantime, we believe that we can have a greater impact sooner if we use today's technology to make meat-free delicious as we develop the technology of the future to become fully vegan.
  • Enjoy as part of a healthy lifestyle and balanced diet.
  • Jaap Korteweg, 9th generation Dutch farmer and founder of The Vegetarian Butcher:
  • "My goal is to produce delicious vegetarian meat that tastes even better than the original. Just like workhorses were replaced by tractors a hundred years ago, animals will be replaced by sustainable new techniques that produce meat from legumes and grains. My ambition is to give meat lovers the experience that they are not missing out when going meat-free!"
  • Jaap Korteweg
  • Packaged in a protective atmosphere.
  • 100% vegan
  • Pack size: 160G



Soy Structure (88%) (Water, Soy Protein), Spice Extract, Sunflower Oil, Natural Flavourings

Allergy Information

  • May contain Milk, Egg, Gluten, Peanuts and Nuts, Prepared to a vegan recipe, however not suitable for Milk and/or Egg allergy sufferers


Keep refrigerated. After opening consume within 2 days.Thawed product, suitable for re-freezing on day of purchase only. This product has been previously frozen and defrosted under controlled conditions without affecting the quality and safety of the product. For use by date see front of pack.

Preparation and Usage

  • Cooking Instructions
  • From pan (for wraps, sandwiches, and salads): Put a frying pan on medium heat and add 2-3 tbsp of oil. Pan fry the chunks on one side until golden brown. Then, flip over until warmed through.
  • In sauce or curry: Add chunks straight into sauce & simmer for 2-3 minutes until piping hot throughout.
  • Enjoy while warm.
  • These are guidelines only as appliances may vary.
  • Product must be cooked until piping hot throughout.

Number of uses

** 1 portion = 80g (each pack contains 2 portions)

Name and address

  • Unilever UK,
  • TVB,
  • Freepost ADM3940,
  • London,
  • SW1A 1YR.
  • Unilever Ireland,

Return to

  • Unilever UK,
  • TVB,
  • Freepost ADM3940,
  • London,
  • SW1A 1YR.
  • Unilever Ireland,
  • 20 Riverwalk,
  • Citywest,
  • Dublin 24.
  • UK Freephone 0800 121 4591
  • IE Callsave 1800 800 688
  • Mon - Fri 8am - 6pm

Net Contents



Typical ValuesPer 100gPer portion**%* per portion**
Energy 647kJ/154kcal518kJ/123kcal6%
Fat 4.4g3.5g5%
of which saturates 0.5g0.4g2%
Carbohydrate 5.0g4.0g2%
of which sugars 0.5g0.4g<1%
Fibre 7.6g6.1g
Protein 19.9g15.9g32%
Salt 1.9g1.5g25%
*% of Reference intake of an average adult (8400 kJ / 2000 kcal)---
** 1 portion = 80g (each pack contains 2 portions)---

Using Product Information

While every care has been taken to ensure product information is correct, food products are constantly being reformulated, so ingredients, nutrition content, dietary and allergens may change. You should always read the product label and not rely solely on the information provided on the website.

If you have any queries, or you'd like advice on any Tesco brand products, please contact Tesco Customer Services, or the product manufacturer if not a Tesco brand product.

Although product information is regularly updated, Tesco is unable to accept liability for any incorrect information. This does not affect your statutory rights.

This information is supplied for personal use only, and may not be reproduced in any way without the prior consent of Tesco Stores Limited nor without due acknowledgement.

Tesco © Copyright 2020

29 Reviews

Average of 4 stars

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Reviews are submitted by our customers directly through our website. We also share reviews from other retailers' websites to help you make an informed decision.

The best substitute for chicken I have found so fa

5 stars

The best substitute for chicken I have found so far , it has a great texture and is tasty too.

Really awful texture!

1 stars

Really awful texture!

Not a Pleasant taste, I found it very chewy and as

1 stars

Not a Pleasant taste, I found it very chewy and as bit slimy afraid it got thrown in the garbage bin. Sorry Tesco it was not a pleasant experience.

The best 'chicken' alternative.

5 stars

This was by far the best 'chicken' alternative that is out there. I say 'was' as Tesco have now discontinued this product- I can't believe it! I have used this to make some lovely 'chicken' stews and for many a lovely stir-fry. It browns really well and can go slightly crispy so great for many dishes. I went to my local store 4 times and thought it was just sold out, so this morning I asked customer services and she confirmed it had been discontinued. It looks like it has been replaced by some other product that looks awful and I certainly won't be buying that. I can only hope that another local supermarket will now stock it or it will have to be M & S' 'chicken' alternative. What a disappointment.

Settles chicken cravings!

5 stars

It is genuinely the only chicken substitute that settles my cravings. May I suggest for those that have found it disappointing, fry it before you plop it into the curry. I tend to fry them with garlic powder and chilli flakes till it browns. It gets a lovely crust going (no chicken skin I get it!) but still tasty. You can have it as is with some peppercorn sauce and mash. Used to be a heavy meat eater and having this ever so often really makes me happy. :) Enjoy!

As chicken as you can get without the cluck!

5 stars

As a life long meat eater who switched to becoming a vegetarian for ethical reasons I have to say these What the Cluck chicken pieces are brilliant. I still really miss meat and I was really impressed with these and they have really helped me not to fall back into buying the odd bit of real chicken when the craving comes over me. These are a bit like the red meat part of chicken and sauteed with garlic and used in a stir fry or Indian food it's hard to tell the difference as they brown up nicely, but are tender without being mushy. THIS Isn't Chicken are also a fantastic alternative and are more like tender chicken breast, so we now have a choice of 'cuts'! Thank you Tesco for selling good meat alternatives!

Best veggie chicken I have found. Please don't re

5 stars

Best veggie chicken I have found. Please don't remove it from your range!

A bit bland and no real "chickeny" taste. This bl

3 stars

A bit bland and no real "chickeny" taste. This blandness seems to be common in many vegetarian substitutes. It's just about OK but wouldn't buy it again.


1 stars

The worst vegetarian 'meat' I have eaten. It has a very unpleasant taste that we could not identify, the husband's best guess was "wet dog". It certainly isn't chicken, that's for sure. The texture is repellant, like chewing on a trainer sole. Quite gob smackingly vile, I picked most of it out of my lovely made from scratch Thai, could easily have ruined a great meal as it made me feel slightly sick. I've been vegetarian for over 40 years, so I'm well used to the variable nature of such products. Back to Quorn for us!

Excellent chicken substitute. Works great in ever

5 stars

Excellent chicken substitute. Works great in every meal where chicken would. The only comparable product is "This Isn't Chicken", but that contains titanium dioxide, which is not great. This product is pretty much perfect.

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