Birds Traditional Custard Powder 350G

Birds Traditional Custard Powder 350G
£ 1.39
  • Suitable for vegetarians
Per portion (164g) as prepared
  • Energy567kJ 134kcal
  • Fat2.3g
  • Saturates1.5g
  • Sugars16.1g
  • Salt0.28g

of the reference intake*
Typical values per 100g: Energy 346kJ/82kcal

Product Description

  • Custard Powder
  • Bird's® is the original custard brand, established in 1837 and loved by generations ever since. Bird's Custard is made and served in millions of homes where proper custard is at the heart of a good pud!

By Appointment to Her Majesty The Queen Manufacturers of Cakes and Culinary Products Premier Foods PLC, St. Albans

  • The original homemade taste
  • Contains no artificial colours
  • Suitable for vegetarians
  • Pack size: 350G



Maize Starch, Salt, Flavouring, Colour (Annatto)

Allergy Information

  • May contain Milk


Store in a cool, dry place.Once made up, store in a refrigerator and treat as fresh food. Best Before End See Lid or Base

Preparation and Usage

  • Delicious Bird's Custard in a few easy steps!
  • All You Need
  • Saucepan
  • Measuring Jug
  • 1 Pint (568ml) of Milk
  • 2 Tbsp (35g) of Sugar
  • Whisk/Fork
  • Large Bowl (at least 2L)
  • On the hob
  • 1 Mix 2tbsp (35g) of custard powder with 2 tbsp (35g) of sugar in a saucepan.
  • 2 Measure 1 pint (568ml) of cold milk, add a little of it (approx. 2 tbsp) to the pan and stir to form a smooth paste.
  • 3 Stir in the remainder of the milk.
  • 4 Heat, stirring continuously, until gently boiling.
  • Microwave 800W, Cat E
  • 1 Mix 2tbsp (35g) of custard powder with 2 tbsp (35g) of sugar in a large bowl (at least 2L).
  • 2 Measure 1 pint (568ml) of cold milk, add a little of it (approx. 2 tbsp) to the bowl and stir with a fork to form a smooth paste.
  • 3 Stir in the remainder of the milk.
  • 4 Heat on full power for 6 minutes, whisking/stirring half way through and again at the end.
  • You Make it Special
  • Use skimmed, semi-skimmed, whole, coconut or almond milk to make your perfect custard.
  • Vary the milk quantity for your desired consistency.
  • Add more or less sugar to suit your taste.

Number of uses

This pack contains 40 portions


  • Free From Artificial Colours

Name and address

  • Freepost Premier Foods,
  • PO Box 216,
  • Thame,
  • OX9 0DU.

Return to

  • Freepost Premier Foods Consumer Relations
  • ROI: Premier Foods Consumer Relations,
  • PO Box 216,
  • Thame,
  • OX9 0DU.
  • Bird's® Careline:
  • Consumer Services
  • UK - 0800 0327111
  • ROI - 1800 93 2814
  • (Your call may be recorded)

Net Contents

350g ℮


Typical Valuesas prepared with semi-skimmed milk Per 100gas prepared with semi-skimmed milk Per portion (164g)
Energy 346kJ/82kcal567kJ/134kcal
Fat 1.4g2.3g
of which Saturates 0.9g1.5g
Carbohydrate 14.3g23.5g
of which Sugars 9.8g16.1g
Fibre <0.5g<0.5g
Protein 3.0g4.9g
Salt 0.17g0.28g
This pack contains 40 portions--

Using Product Information

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7 Reviews

Average of 4 stars

Help other customers like you

Reviews are submitted by our customers directly through our website. We also share reviews from other retailers' websites to help you make an informed decision.

The best way to cook it....

5 stars

Been buying this for years. So much better than the instant add hot water stuff. Yes it will taste chalky if you don't cook it correctly! It needs to be on the hob for about 2 minutes at boiling temperature (they don't say this in the instructions) and stir with a wooden spoon to stop it sticking. Tastes great when made with evapourated milk but very calorific. Would be helpful if the info said how many calories for the unmade powder but this is not on the container. Suggests you can use alternative milks so this would help for quick calcs if you are calorie counting. An old calorie book I have says 94 cals for 28g.

Makes great biscuits

5 stars

Makes great biscuits

Beware when opening

1 stars

Terrible tub. It is designed to spill all over the kitchen. In addition the diameter is too large for many hands. I prefer to use cornflour if I can get it in a normal pack.


2 stars

Don,t know what they have done to this but custard should taste of vanilla and be smooth and creamy. This tastes of chalk to me and nothing like what custard should be.

Accidentally Vegan

5 stars

Make it up with non dairy milk and you have a vegan homemade custard


5 stars

lubbly jubbly

Reliable old favourite

5 stars

Reliable old favourite, everyone loves it.

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