I'm a little on the fence with this product. On the plus side the are soft and chewy and, in comparison with a Tesco ring doughnut, have far less sugar per 100g of doughnut. On the other hand they do seem a little heavy on ingredients and, for those who have a sweet tooth, are not very sweet at all I found. So, healthier from a sugar perspective, but not so good on ingredient content. Oh, they also have a long shelf life (mine were about three weeks from use by date). Again, that's a lot more practical than the supposed one day of a standard doughnut, but reflects the many ingredients used.