L'oreal Paris Excellence Age Perfect 9.31 Light Beige Blonde

Sorry, this product is currently unavailable

Sorry, this product is currently unavailable

Product Description

  • Excellence Age Perfect 9.31 Light Beige Blonde
  • Layered tone crème colour. Our 1st hair colour perfectly designed for mature, grey hair. Specifically developed for sophisticated, up to 100% grey coverage. The rich crème beautifully blends both grey and natural hair, creating highs and lows as if highlighted. The result? Root re-growth is less visible and elegantly blended with the rest of the hair. Enriched with Pro-Collagen and Pro-Ceramide. Hair feels replenished, protected and smooth. Easy application brush for easy application even at the back of your head. Precise application at both the temples and lengths for perfect coverage.
  • Hair colour designed for mature grey hair.
  • Flattering, luminous colour, full of highlights
  • Up to 100% grey coverage, less visible re-growth
  • Replenished hair, full of body & shine
  • Easy application brush



1172502 - Colouring Crème: Aqua / Water, Cetearyl Alcohol, Propylene Glycol, Deceth-3, Laureth-12, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, Lauric Acid, Glycol Distearate, Polyquaternium-22, Ethanolamine, Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate, CI 77891 / Titanium Dioxide, m-Aminophenol, Ascorbic Acid, Sodium Metabisulfite, 6-Hydroxyindole, Thioglycerin, Toluene-2,5-Diamine, 2-Methylresorcinol, Dimethicone, Pentasodium Pentetate, Proline, Carbomer, Threonine, Resorcinol, Parfum / Fragrance, F.I.L. C167369/1, 178914 - Developer Crème: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Stannate, Trideceth-2 Carboxamide MEA, Pentasodium Pentetate, Phosphoric Acid, Ceteareth-25, Tetrasodium Pyrophosphate, Glycerin, F.I.L. C13169/25, 1087179 L - Conditioning Balm: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Hibiscus Sabdariffa Extract / Hibiscus Sabdariffa Flower Extract, Sodium PCA, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Trideceth-6, Chlorhexidine Dihydrochloride, Soluble Collagen, Panthenol, Candelilla Cera / Candelilla Wax, 2-Oleamido-1,3-Octadecanediol, Cetrimonium Chloride, Parfum / Fragrance, F.I.L C168557/1, Please check back of pack for up to date ingredients

Country of Origin


Origin Free Text

Made in Belgium

Name and address

  • L'Oréal Paris,
  • London,
  • W6 8AZ.

Return to

  • For expert advice, please contact:
  • L'Oréal Consumer Advisory Dept.
  • UK: 0800 0304 031
  • ROI: 1800 818 671
  • L'Oréal Paris,
  • London,
  • W6 8AZ.
  • www.lorealparis.co.uk

Lower age limit

Advisory Years : 16

Safety warning

HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary “black henna” tattoos may increase your risk of allergy. DO NOT COLOUR YOUR HAIR IF: You have a rash on your face or sensitive, irritated and damaged scalp, You have ever experienced any reaction after colouring your hair. You have experienced a reaction to a temporary “black henna” tattoo in the past. YOU MUST DO AN ALLERGY ALERT TEST WITHOUT FAIL 48 HOURS BEFORE EACH USE OF THIS PRODUCT (read and follow the instruction leaflet). REMEMBER TO BUY THIS PRODUCT IN ADVANCE IN ORDER TO DO THE ALLERGY ALERT TEST 48 HOURS BEFORE USE. The Developer Creme contains hydrogen peroxide The Colouring Creme contains resorcinol, phenylenediamines (toluenediamines) and ammonia. Avoid contact of the product with eyes. Do not use to dye eyelashes or eyebrows. Rinse eyes immediately and thoroughly if product comes into contact with them. Wear the gloves supplied in the box. Rinse hair well after application. Wait at least 2 weeks after using a relaxer, a perm or a straightening process on the hair. Do not use if your hair has been coloured with henna or with a progressive hair colorant. Keep out of reach of children.

Using Product Information

While every care has been taken to ensure product information is correct, food products are constantly being reformulated, so ingredients, nutrition content, dietary and allergens may change. You should always read the product label and not rely solely on the information provided on the website.

If you have any queries, or you'd like advice on any Tesco brand products, please contact Tesco Customer Services, or the product manufacturer if not a Tesco brand product.

Although product information is regularly updated, Tesco is unable to accept liability for any incorrect information. This does not affect your statutory rights.

This information is supplied for personal use only, and may not be reproduced in any way without the prior consent of Tesco Stores Limited nor without due acknowledgement.

Tesco © Copyright 2019

73 Reviews

Average of 4.3 stars

Help other customers like you

Worst hair colour I have ever used! Wished I had r

1 stars

Worst hair colour I have ever used! Wished I had read these reviews before I used it. Colour is nothing like the colour on the box

I use this colour 10.13 very light ivory Blonde al

3 stars

I use this colour 10.13 very light ivory Blonde all the time as it covers my grey bits At temples as completely. I've been told that this colour is being Discontinued. Is this true? What will I use now, as I used to use the very light Baby blonde hair colour, and this was discontinued also. What price are these colours usually, as I have been paying over £7/£8. It is a bit more expensive than other colours that I've seen, but it is my colour. Just have to figure out my colour of foundation.

I brought the shade 5.31 warm natural brown as wan

1 stars

I brought the shade 5.31 warm natural brown as wanted to put a bit of warmth to my blonde hair. I have used many different brands before but am finding the greys trickier to cover. The only good things I can say about this product is it covered my grey hair and left my hair shiney. The colour result is nothing like that on the box, my hair is now a very dark brown. BE WARNED

Very disappointed. Wanted to cover some grey so th

1 stars

Very disappointed. Wanted to cover some grey so thought would give this a try. Bought 9.31 for light beige blonde. My hair now is now a much darker horrible sludge Brown! I could cry!!! I will not buy again that's for sure. Will go back to my normal brand as at least it does what it says on the box, unlike this!

Im 65, and have never had my hair dyed before, so

5 stars

Im 65, and have never had my hair dyed before, so I was really nervous, my friend did it for me, Ive got long hair and HAD lots grey. I used 5.31 Warm Natural Brown, Layered Tone Cream., My goodness Fabulous, wish I had done it years ago. I love it, and defernatly worth it ... lol :)

I applied this colour this evening and it came out

1 stars

I applied this colour this evening and it came out brown absolutely nothing like the colour on box. My hair was light to begin with but now it looks like a dirty muddy mess. really disgusted with the result!!

I have used this product 7.31 Dark Beige Blonde th

4 stars

I have used this product 7.31 Dark Beige Blonde three times. The first two were fantastic. Love, loved the tonal effect. Blended in beautifully to existing colour and new growth. Better than the salon. I would have given five stars to Colour Result, except for the third use. The colour came out muddy this time with a sort of flat reddish tone that did not blend in. I came to the L'Oreal website to try to find an answer to this, but all I got was signing up, market research questions and other diversions. Please L'Oreal, help me to keep loving and using this product.

Tried 6.03 light golden blonde- I came out dark br

1 stars

Tried 6.03 light golden blonde- I came out dark brown- awful.I could cry. Will spoil my event tomorrow .The colour is so much different to the packet and my hair was exactly the same shade as the picture before. Stuck with it at the moment. This shade need removing from sale

I used this product last night, I was very pleased

5 stars

I used this product last night, I was very pleased with the application, finding it very easy to get good coverage and like the brush supplied, the smell was nice and the conditioner very nice. As I was changing colour I left the product on for the full 30 minutes - Beware, however, I would say the finished colour is much darker than the colour on the box , I will use Age Perfect again but in a lighter shade, say 7

Wanted to lift my mousey brown hair, sprinkled wit

2 stars

Wanted to lift my mousey brown hair, sprinkled with grey so choose the light golden brown to hide the grey and blend in nicely with existing colour. Had professional hairdresser friend apply colorant exactly as per instructions but she was concerned about the dark colour of the mixture on my hair and we washed it off after 20 mins. I am now a dark aubergine auburn colour - good coverage I'll admit and not a grey hair in sight but OMG I look dreadful, and it's permanent. Not happy. Must be a problem with the mixture.

1-10 of 73 reviews

Show 10 more reviews


Products you add to your basket will appear here