I brought this for it’s intended use, which it helped a lot. Starts off with a warming sensation then the itch eases off. However after a short google I have been using this on a fairly seizable bruise (grapefruit sized) on my thigh. It’s done wonders for its healing. As lidocaine is an anaesthetic it’s taken a lot of the tenderness out of the bruise itself and it’s healing faster than expected.