I quite like it as a fizzy pear/apple flavoured alcopop. Like many others it's not cider though. Apparently in Sweden any apple flavoured soft drink is also referred to as "cider".
Refreshing - and tastes like pears!
In a world where so many soft drinks are laden with unpleasant sweeteners, it's nice to have a decent soft drink that is refreshing and tastes as it should. It is the nearest I've ever come across to the old Peardrax from the 60s and 70s.