E45 CREAM 350G
E45 Cream has been clinically proven to treat and soothe dry, flaking, chapped skin, as well as sunburn and detergent hands. E45 Cream's non-greasy emollient formulation leaves skin soft, comfortable and relieved.E45 Cream is also developed for more serious dry skin conditions such as eczema, dermatitis, ichthyosis and certain dry cases of psoriasis.Perfume free & dermatologically tested. E45 Cream can be used as a body cream, a face cream and a hand cream.
Quality skincare every dayWe understand the importance of quality everyday products that care for skin with minimal fuss.For 70 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. It has proven dermatological expertise that’s dedicated to vulnerable dry skin.The E45 range of skincare products has been developed for different skin types and different parts of the body. It works hard to protect and maintain skin health, while E45 Cream and E45 Itch Relief Cream can also improve dry skin health at every application.The voice of experienceIn 1952 we released our first product – E45 cream. It was created by a Boots chemist in response to a customer request for a product that would soothe and protect the skin.In 1963 physicians noticed E45 cream was a beneficial treatment for dry skin conditions. At this time, we only promoted our products to hospital sales departments. It wasn’t until 1980 that E45 cream was introduced to the pharmacy and retail establishments, where it was recognised for its efficacy in the treatment of dry skin.In the 1990s we extended our product range to include a complete skincare emollient therapy. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of both patients and healthcare professionals and produce better treatment options for patients’ skincare routines.
EFFECTIVE HYDRATION – E45’s Daily Cream offers effective, everyday hydration. As skin gets drier, it feels and looks less healthy and becomes less effective at retaining moisture, which leaves it even more dry. Our cream soothes, protects, and restores very dry skin – it intensely replenishes moisture to sooth dryness and smooth out rough skin. The cream locks in moisture to help better protect the skin against moisture loss, and to help restore and maintain the skin’s moisture level.MOISTURISING INGREDIENTS – Our Daily Cream contains light liquid paraffin that has emollient moisturising properties to help keep the skin hydrated. The perfume-free gentle formula is non-greasy and quickly absorbed and is even suitable for sensitive skin. The cream is easy to apply to skin and can be used whenever the skin feels dry, locking in moisture and leaving you with long-lasting softness in just 2 weeks.DERMATOLOGICALLY TESTED – E45’s formulation is dermatologically tested and does not contain any unnecessary colour or fragrances. It is suitable for everyday use on dry and sensitive skin for the whole family, including infants over the age of 1 month. You can apply the cream all over the body, including the face, for soft and supple skin. The cream has a low viscosity with watery consistency which can be thoroughly applied on the skin and is easily absorbed.QUALITY SKINCARE EVERY DAY – For 70 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
Pack size: 350G
E45 cream is a White Cream containing White Soft Paraffin 14.5% w/w, Light Liquid Paraffin 12.6% w/w and Anhydrous Lanolin (Medilan®) 1% w/w as active ingredients, Glyceryl Monostearate, Cetyl Alcohol, Sodium Cetostearyl Sulphate, Carbomer, Methyl Hydroxybenzoate (E218), Propyl Hydroxybenzoate (E216), Sodium Hydroxide, Citric Acid, Monohydrate Purified Water
Preparation and Usage
Before you use E45 cream: E45 cream can be used everyday by the whole family, including infants over the age of 1 month.How to use E45 cream: Apply to the affected skin 2 or 3 times daily. For external use only. If symptoms persist, consult your doctor.
Lower age limit