I was really excited to try this jam as I love pineapples but I can't taste any pineapple in it whatsoever. In fact there's no real flavour at all, it's just sweet. Very disappointed.
Nice, but more pineapple flavour needed.
The best way to describe the flavour is "delicate", ie not very strongly flavoured. Good enough to buy again but really could do with a bit more of a pineapple flavour. It makes a very nice cream scone though.
Not the best
I love pineapple but this jam tastes nothing like it. I was tempted by positive reviews but I was disappointed. I thought it would be refreshing and full of flavour, but it’s bland, I can barely taste pineapple. Won’t be buying again.
You don't know what your missing.
If you have never tasted pineapple jam then you don't know what you are missing. Spread it lightly on you breakfast toast, on your toasted tea cakes, and especially on your cheese and crackers, Wensleydale, and crumbly Lancashire are delicious with a generous portion of pineapple jam. Thankfully Tesco's sell Hartleys Pineapple Jam unlike Morrisons and Sainsburys. Brilliant product !!
This jam is addictive!!! Everyone who has tried it is now hooked, thanks to me! Its scrumptious, especially on toast. It sounds like a weird flavour but trust me, you won't regret it.... Or maybe you will after the 10th jar!