Containing LYCRA® BEAUTY fibre for lasting fit, the Contour range is designed to smooth and shape you comfortably.
Our Contour denim range is sourced as Better Cotton. The Better Cotton Initiative (BCI) ensures cotton is produced in a way that cares for the environment through processes that minimise the negative effect of fertilisers and pesticides, whilst caring for water, soil health and natural habitats. The BCI aims to reduce the environmental impact of cotton farming while increasing farmers’ profit through greater yields. The cotton is then dyed in a factory in Bangladesh using a technique that demands 52 percent less water than conventional methods.