Women's Denim Style Guide

Discover your dream denim with our guide to this season's styles. Explore classic slim and straight leg fits along with our innovative Contour range

A selection of summer clothing and accessories for office

Straight Leg

A classic fit with a mid rise cut, this is an on-trend choice this season


Slim fit from the hip through to the knee with a relaxed straight leg to the ankle


Containing LYCRA® BEAUTY fibre for lasting fit, the Contour range is designed to smooth and shape you comfortably.

Our Contour denim range is sourced as Better Cotton. The Better Cotton Initiative (BCI) ensures cotton is produced in a way that cares for the environment through processes that minimise the negative effect of fertilisers and pesticides, whilst caring for water, soil health and natural habitats. The BCI aims to reduce the environmental impact of cotton farming while increasing farmers’ profit through greater yields. The cotton is then dyed in a factory in Bangladesh using a technique that demands 52 percent less water than conventional methods.


A timeless fit that sits just below the waist, slim to the knee into a widening hem

Skinny Leg

A contemporary fit that is close fitting and skims from the hips through to the ankle


A pull on jean with the ultra-skinny fit of a legging with added stretch for comfort


The Denim Edit

Denim Icons

Take a tour through the archives as we explore the original icons of denim through the ages