Bomber jacket
Duvet Day Dressing

Essential Embroidery A stitch in time

It's all in the detail this season as intricate embroidery elevates everyday essentials. From statement tops to on-trend bomber jackets, our key pieces get an embroidered upgrade in floral and folksy designs

Runway inspiration Stitch Sensation

SS17 saw swathes of embroidered designs sashaying down the runway. Dolce & Gabbana went under the sea while Altuzarra looked to lemons. Embroidered florals also proved popular as seen at Jason Wu and Emporio Armani as Christopher Kane took a more abstract approach to embroidery

A collage of images with a celebrities wearing dresses with embroidered patterns

Get the look Key pieces

Embrace embroidery two ways this autumn. Continue the boho trend into AW16 with folk-inspired designs or turn to pretty floral details to give jeans a feminine twist. Fun slogan embroidery updates the classic white t-shirt while embroidery-esque prints lend an oriental feel

Trend 80s Icons

"This season embroidery takes on a handcrafted feel with folk florals"

Amanda Cotton, Design Manager

F&F embroidered Shirt

Embroidery How-To Sewing school

Feeling inspired? Why not attempt your own embroidery at home by updating a plain t-shirt or bomber for an individual spin. We talk to freelance costume designer Lucy Deady to find out her top embroidery tips

Close-up of a stitching machine

Start simple
Embroidery can be slow work so choose a design you can build up. Floral designs can be added to over time but still look great in the early stages.

Draw your design in chalk first
This makes stitching easier and gives you a better idea of how it is going to look before you put needle to fabric. It’s also much easier to alter the design at this stage.

Use an embroidery hoop to hold fabric taut
This makes both hand and machine embroidery much easier and neater for a professional finish.

For hand embroidery it’s important to master the stitches
Start with a simple running stitch then head to YouTube for tutorials on how to back, chain and split stitch and then practice.

Don’t forget embellishments
Work beads and sequins into your design for a personal touch.

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