Make playtime fun for longer

Carousel toys are the beginning of adventures and stories. They spark children's imaginations by creating new and engaging ways to play, so they have fun for longer, time and time again

Fun comes first

We offer endless possibilities for playtime

Sparking imagination

Our toys are the beginning of adventures and stories

Worlds that grow

Create new worlds of play as your child gets bigger

Explore the Carousel range

Outdoor toys

Get ready for outdoor adventures with our pools, waterguns, garden games and more


Start a band with our musical instruments, whip up a feast with our kitchens, build a dream train track… So many adventures are in store!


From musical to sensory toys, your little one will have plenty to bang, rattle and scrunch, as they explore new worlds of sound and texture


Build your own bustling city filled with cars, trucks, remote control racers and more. Beep-beep, vroom-vroom!


Welcome to Emmi's world, filled with interactive dolls and lots of little accessories. She can't wait to be part of your family!

Why choose Carousel?

Make playtime fun for longer Discover how we've created toys your children will come back to time and time again

What do Tesco Toy Testers think of Carousel?

With Carousel toys, your little one can race into action and save the day! From soaring away with the Rapid Rescue Helicopter, to putting out fires, chasing baddies and speeding to hospital with our Drive and Talk vehicles, your little one can be a hero every day! See the toys in action now, as our mini experts put the vehicles through their emergency paces…

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