Make playtime fun for longer

Carousel toys are the beginning of adventures and stories. They spark children's imaginations by creating new and engaging ways to play, so they have fun for longer, time and time again

Fun comes first

We offer endless possibilities for playtime

Sparking imagination

Our toys are the beginning of adventures and stories

Worlds that grow

Create new worlds of play as your child gets bigger

Explore the Carousel range


Start a band with our musical instruments, whip up a feast with our kitchens, build a dream train track… So many adventures are in store!


From musical to sensory toys, your little one will have plenty to bang, rattle and scrunch, as they explore new worlds of sound and texture


Build your own bustling city filled with cars, trucks, remote control racers and more. Beep-beep, vroom-vroom!


Welcome to Emmi's world, filled with interactive dolls and lots of little accessories. She can't wait to be part of your family!

Why choose Carousel?

Make playtime fun for longer Discover how we've created toys your children will come back to time and time again

What do Tesco Toy Testers think of Carousel?

Our team of Toy Testers has been putting toys to the test almost since they were born! So we asked our mini experts to tell us what they think of our Carousel Rapid Rescue Helicopter and Drive and Talk vehicles. One Toy Tester loved them so much, they gave our toys a score of 89 million!

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