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Feel good denim

Update your wardrobe with your pick from our denim collection.

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This is what our customers have to say about our contour jeans

These jeans are as comfortable and as good as some which were four times more expensive. Fabulous! I love them.

Absolutely love these jeans. I’m a plus size and these are so flattering. Great buy.

Best pair of jeans I’ve owned. Really comfortable, great fit and look great! Would definitely recommend!

Bought for everyday and was really impressed with fit and quality! So comfortable and versatile, could dress up or down!

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Our hero fits we can’t live without

The contour

Our most popular fit by far. Contour your silhouette in this super skinny style – made in high performance, quality fabrics in our favourite high rise fit.

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Contour jeans from £22
Relaxed skinny jeans from £20

Relaxed skinny

The newest take on the well-known skinny jean – this relaxed fit is easy to wear in authentic denim. With the latest key details on rips and hem details, we are sure you’ll love it as much as us!

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Wide leg culotte

The new kid on the block, our wide leg, is one of the up and coming shapes of the season and one of the most wearable styles. We’ve paired key fashion details into luxurious washes, and comfortable fabrics. Pair with boots and knitwear for a fresh take on autumn styling.

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Wide leg culotte jeans from £22

Same blue
more green

When buying jeans, you’re probably looking for the best fit, comfort and style for you. So it’s good to know when you shop at F&F you can focus on finding the perfect pair while F&F is looking after the environmental side of things.

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We use sustainable cotton

So far, our hard work (and talking to some very clever people) has resulted in a range which uses:

Less water

Less energy


More sustainable

Cotton is a very thirsty crop and growing this raw material can have a high impact on the local environment and even be damaging to a farmer’s health. That’s why all women’s jeggings and contour jeans, and F&F denim in the core men’s range, are made from 100% BCI (Better Cotton Initiative) cotton. This means it’s grown using less water and fewer pesticides, is more profitable for the farmers and is better for their health.




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Terms and Conditions

Subject to availability, selected stores only.